ASA rules UK PSP ads inoffensive
by David Hinkle 
{ Jun 21st 2006 at 7:00PM }
Remember that UK ad campaign that caused all that controversy? Well, it turns out the ASA deemed the ads inoffensive, the brainchild of TBWA London. Turns out the 45 complaints weren't enough to cause any retribution against the tongue-in-cheek advertising campaign. The phrases, which include the pictured "Your girlfriend's white bits here" and "Take a running leap," caused a bit of controversy, especially with the latter being located near subway rails. Sony voluntarily took down the subway rails poster, which is likely to remain viewless, but can have a field day with the rest now. How do you fine readers feel about this verdict?
[Via Joystiq]
Reader Comments (Page 1 of 1)
TeCHZ @ Jun 22nd 2006 7:03AM
"Your girlfriend's white bits here"... i still don't get it
Gary @ Jun 22nd 2006 12:45PM
Underwear dude
Jamie @ Jun 22nd 2006 1:16PM
But it's still not funny, or even relevant to anything.
teradome @ Jun 22nd 2006 6:06PM
Well, "white bits" I assumed to be body parts that don't normally see sun (crazy Brits), and if you look at the bottom of the ad, the XMB menu from the PSP is shown with the Photo icon highlighted.
So it's relevant, but it could just as easily be talking about a wallet photo insert. Still sucks.
Gary @ Jun 24th 2006 10:41AM
Indeed It Does. I Never Found Any Of The Adverts Funny, Nor Did Any Of Them Make Me Want A PSP Anymore Than I Already Did.