PSP ads continue to entertain and perplex
by Ed Stasick 
{ Sep 2nd 2006 at 8:00AM }
I love quirky foreign commercials as much as the next guy, but this one is semi-disturbing. Most commercials try to make you believe that using the advertised product will make you famous or rich or attractive or all of the above. Bucking that feel-good product association, Sony goes against the grain and shows a PSP owner going through an involuntary and violent metamorphisis into F1 racing legend Fernando Alonso. Creepy. And what's with the PS2 logo at the end?
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Reader Comments (Page 1 of 1)
Claudius @ Sep 2nd 2006 11:29AM
This is a translation for that ad:
There is only one way to turn yourself into Fernando Alonso. F1 Grand Prix, only for PSP.
As some of you may already have seen, Fernando Alonso is a Spanish F1 racer. I think the PS2 logo is used as, I don't know, brand marketing.
Cool ad, by the way.
OyoyoY123 @ Sep 2nd 2006 2:36PM
let's just hope the new F1 games will make it to NA market.......