Australia <3 PSP, according to SCEA
by Andrew Yoon 
{ Oct 10th 2006 at 7:00PM }
SCEA being Sony Computer Entertainment of "If you look at the markets, they are completely different. The DS really appeals to a lot younger, very female skewed, and the DS has done a fabulous job. PSP is a product that if you go back to the analogy of PlayStation and PlayStation 2, they are leaders in their field as far as the consumer offering. Price points, perceptions, or consumers coming to grips with what the device truly offers and the value that it offers, does take time. At approximately just under 200,000 PSPs sold in Australia and over 22 million sold worldwide, if you hold that up against any other gaming category, it's done extremely well."I completely agree, Mr. Ephraim. At 22 million sold worldwide, the system is certainly not a failure, like people are trying to paint it to be. The system is quite successful, and with its ability to do so much, it really is a great value. Sure, it costs $70 more than DS, but you get a whole heck of a lot more.
"All our research shows that the consumers that have purchased the device think its one of the sexiest and best designed digital devices out in the marketplace. The screen quality is exceptional. But we know we have more work to do on PSP and we have some plans for Christmas this year that will think will help pick up sales, and of course when PS3 comes out, the compatibility with PSP will add even more value. So we would like more sales but we have an incredible foundation, research shows those people who have bought it love it, and we need to just educate the consumers a bit more and show them what applications the PSP is capable of to show the device's value for money."
[Via Gamasutra]
Reader Comments (Page 1 of 1)
Granavatar_OfMe @ Oct 10th 2006 7:08PM
Huh?.22M sold or shipped?.'cause i think it was on 13M or something.
Well is true PSP is kicking some mayor butts,specially its coming line and im grad they made some Rated "T" games.
PSP FTW!.
locoroco @ Oct 15th 2006 11:36AM
*Claps hands vigorously*.
alienclay @ Oct 10th 2006 9:21PM
i'm more than happy that the obvious is being put out about the psp and ds going after two different demographics. in that respect they are not in competition but the in grander overall scheme of things, money being spent on the ds is money not spent on psp or other sony products, so at least in this sense the competition does exist. i for one am more than happay about that as as "kids play" image would dilute the plastation brand and is NOT what the psp needs.
out of curiosity though, what are the sales numbers for the ds? worldwide number plz as i'm tired of seeing the weekly japanese numbers (with its pokemon infused hype explosion this week in particular.)
Give me Stars or Give me Death! @ Oct 10th 2006 9:22PM
I'm so glad that Sony has officially parted ways with reality. Just so I'm on the same page, they just make shit up now, right? Expect some Sony exec to come out at the end of the fiscal year and say something akin to:
"The PSP has sold over 35 infinity units in February alone. With the profits made we've been able to cure cancer and erase the national debt. Next week we will either begin cloning dinosaurs or inventing a time machine in order to capture them and bring them to the present."
In other news, Mayors of the world be on guard. According to Granavatar_OfMe the PSP has already kicked some "mayor butts" and intends to kick more in the near future.
Chris @ Oct 10th 2006 11:44PM
Does anyone else also find it strange or a little scary when people refer to inanimate objects as being sexy?
ninja @ Oct 16th 2006 1:18PM
#4... lol yes we have a winner here. Someone who is just furious to hear any good news about Sony. How about this, no one cares about what you write. Maybe you should go play with your DS if it is so entertaining and better than the PSP. Stop wasting time here.
pixelator @ Oct 11th 2006 12:56AM
To Sony, 22 million shipped IS sold. They don't operate on a credit system. And according to Nintendo fanboys, there must be 10 million of them just floating around in the Great Beyond, because they keep getting orders for more shipments.
No doubt Target, Wal Mart, EB Games, Gamestop and everywhere else is just stockpiling PSP units to fill all their warehouses - just for fun, right?
pixelator @ Oct 11th 2006 12:56AM
And sorry, Stars and Granavatar_OfMe, it's rather obvious the former is the DS Fanboy troll, while the latter is another DS fanboy (same one?) pretending to be a rabid, moronic PSP fanboy.
That little game isn't fooling anyone - I guess the games on your DS aren't as entertaining...
DSfanbutimjustherefortekkenboobs @ Oct 11th 2006 1:18AM
/sigh
Ya i am an DS fanboy, but im just hereto point out that nintendo has even stated that the DS is meant to be sold to everyone not just kids, and yeh, there is NO way the psp has SOLD 22M (probaly shipped), last time i checked there were about 12M in july, and its selling about 100k a week (estimate of world wide) so it is literally impossible
Gadget @ Oct 11th 2006 7:07AM
While I do agree that the DS and the PSP have different demographics, I would have to disagree about that "younger, very female skewed" crack. I have to wonder where he got his numbers.
VJ @ Oct 11th 2006 9:07AM
PSP is f***** awesome despite what anyone says. Yeh the DS will have millions more sold in the end, but does anyone care?
I just bought Syphon Filter, Tekken and Loco Roco and ive been kicked out of lectures 3 times for playing them :(
By the end of the PSPs life, its going to be a huge success. Yes the DS will be a bigger success, but why would I care which random company makes more money?
PSP owns, nuff said.
pixelator @ Oct 11th 2006 10:20AM
"last time i checked there were about 12M in july,"
There's absolutely no way PSP sales were that low. 8 million units just floating around? The PALGN article that asserted this back then was full of shit. The author is a true blue DS fanboy - He pulled some country sales figures from his ass, extrapolated much of Europe (very low) and totally disregarded other countries and non-Japanese Asian sales. That, plus he counts NPD as total USA sales, which is hilarious since NPD doesn't account for any online sales. Make no mistake, PALGN is not a credible source for PSP sales numbers.
I do agree the DS isn't more skewed toward female consumers than male, but it's definitely more appealing to younger and more female audiences than the PSP - hence its broader (obviously) sales performance. The PSP has certainly broadened the handheld market into the older demographic, though, as evidenced by its fairly constant sales despite the spiking DS sales.
Give me Stars or Give me Death! @ Oct 11th 2006 10:31AM
pixelator, I disagree with you a lot of the time and vice versa, but please do me the courtesy of not associating me with Granavatar_OfMe. Whether or not he is in reality a DS fanboy is anybody's guess, however, Sony has more than its share of "rabid, moronic PSP fanboy[s]".
On topic, if you were to walk into my local Wal-Mart, you would see about 20 PSPs hanging out at any one time. Now, I have no idea how many Wal-Marts there are in the world, but I don't find it hard to believe that with all of the many places that sell PSPs, that there are roughly 7 million unsold to the consumers at this very moment.
On a side note, you and ninja obviously don't find your PSP games entertaining at all since you post articles not only here, but on several other blogs as well. Hypocrites.
page @ Oct 11th 2006 11:46AM
Few like to acknowledge this but, the PSP has totally buried the GameBoy.
Give me Stars or Give me Death! @ Oct 11th 2006 11:55AM
Few like to acknowledge this, but Page says the same nonsensical, delirious, stupid bullshit every time he/she/it posts.
pixelator @ Oct 11th 2006 12:06PM
20 units at one Wal-Mart (the most I've seen is 12 at WM, and about 8 at Target) doesn't equate to SEVEN MILLION. And even if there were that many just sitting and collecting dust, 1). nobody would be ordering more and 2). that means *15* million have sold (if 22 million have shipped), which I still think is a ridiculous notion.
If you were to take every Wal-Mart (a bit under 4,000 stores including Sams Club) in the USA and say they have 20 PSP units just sitting there (again, a very pessimistic and inflated estimate), that comes to 78,620 PSP units. That's a bloody far frigging cry from 7 MILLION, dude.
The difference between you and others of us who cross post is, we don't bash the DS like you bash the PSP. In fact, other than Granavatarfakeboy here pretending to be the tardmaster of PSP owners, I see very few to no PSP Fanboy people bashing the DS here or anywhere else. Meanwhile, almost every two or three blogs here gets one or more trolling posts dumping on the PSP.
Alien @ Oct 11th 2006 12:19PM
22millions soled is soled , not shiped , cant you people read . Last time it was 18 , now 22 , its simple . Though they wont sell 20 mils / year , they will like 15 .
pixelator @ Oct 11th 2006 4:24PM
Alien, I do think they're talking about 22 million shipped to retailers. To Sony, that number DOES mean sold, and I obviously find the whole 7-10 million sitting around collecting dust theory to be utterly laughable, but there likely is some margin between the 'shipped' and 'sold' figures. My guess, based on what I've read from various sales figures (none of which are truly complete), is that there could be as big a gap of 3 or maybe 4 million, but that's it. I seriously doubt Sony is 'lying' about their shipped figure as many Nintendo types would like you to believe.
AlmostRetarded @ Oct 12th 2006 5:43PM
why do you people care? i mean really
JimmyD @ Nov 27th 2006 11:12AM
What I find ridiculous is the fact that the DS Lite has been soldout almost everywhere in Japan (people still line up to get their hands on one, even now,ESPECIALLY when a new color comes out) yet its only somehow sold 2 million more units according to Sony's Propaganda machine.
No, I ust don't believe that. The DS is based on the same production model as the Wii. Nintendo has outright OUTPRODUCED Sony. The PSP's are more expensive and therefore are not produced in the same numbers. Just like Cadillac doesn't produce the same amount of cars as Chevrolet; there just isn't a market for them. I'm willing to bet that the PSP is around 15 million units shipped. I'm not a fanboy either way, I don't happen to own either, but I'll tell you I'm not believing anything that's coming out of some Sony PR rep's mouth. If the PSP has sold 22 million, the DS is probably closer to 32 million sold. I've never seen a line up of people waiting for PSP's.