Survey reveals new direction for PSP ads
by Andrew Yoon 
{ Oct 20th 2006 at 2:00AM }
We reported a few weeks ago that Sony was going to change and revamp their marketing efforts. Well, it looks like the transformation is slowly happening. Gamer Advisory Panel members were sent a survey to vote for new endings to PSP ads. In Japan, all PSP ads end with a very Engrish-sounding "PlayStation Portable" quip by some Japanese females. It looks like this quirky auditory form of brand identification is being considered for the US (I personally voted for this one). The other two choices featured more generic, less memorable techno voices (one felt very similar to this fan-created ad).
Voting is already closed, and Sony should be tabulating the entries as you read this. Hopefully, we'll see new (and better) ads soon.
Reader Comments (Page 1 of 1)
M3wThr33 @ Oct 20th 2006 4:29AM
I missed it, too. The survey was up for a VERY short time. I was in at 46 minutes and said it was too late.
Jason @ Oct 20th 2006 4:32AM
Hm... I voted for the Japanese one as well (option 1). I doubt it will resonate at all with middle America, but I just couldn't in good conscience vote for options 2 or 3.
Hector Martinez @ Oct 20th 2006 12:10PM
I once tried to participate in a focus group to let them know what they really should be doing, but they never called me back. It was one local to the NY area.
Jess @ Oct 20th 2006 4:50PM
I went to vote half an hour after I recieved the e-mail, and it was closed by then, so They can't have taken that many votes.