Sony's Play B3yond website updates

by Ed Stasick { Oct 25th 2006 at 10:30PM }

Sony is kicking their PS3 promotions into full gear. The latest PS3 propoganda is available via Sony's recently updated Play B3yond website. The new content is all about Rubick's Cubes, earthquakes, sunflowers and mazes. Sony is using some unique imagery to sell its computing prowess... and it's pretty effective. In the "coming soon" column of the continually revamped site is the "games" section. Come on Sony, this is the most important one! Let's see what you've got for us.

BTW, you have to be 18-years old to access the site. If you are under 18, then you have no hope of cracking the complex mathmatical code that will grant you access. And, if you're under 18, why would you want to play videogames anyway? Kudos to Sony for cracking down on under-age gaming!

[Thanks Jigstar]

Tags: PS3

Reader Comments (Page 1 of 1)

dudeugotnochanceinhell @ Oct 25th 2006 11:23PM

jeeeepers creeeepers i dont like this marketing strat

Brad Hodson @ Oct 26th 2006 12:03AM

I love it! My favorite, so far, is SMARTER. Fantastically creative and quite informative to those who were just planning to watch a commercial.

They give you a good feeling. Something that will stick with you, and probably even push you to telling your friends about it. Very effective.

Hats off to the creators, both direction and animation.

gfella @ Oct 26th 2006 12:48AM

diddo Brad, I'm with you on that! sh-t i like wanna download these clips just to have them and show em to everyone. I wonder if they'll have these running on the kiosks at the local retailers. F the sales person just click the links. LOL. A+ to the marketing campaign

Ritchie Nolasco @ Oct 26th 2006 5:37AM

Nice marketing there but Sony will have to work extra harder as their July-Sept quarterly report ended with a 94% profit drop.

http://news.yahoo.com/s/ap/20061026/ap_on_bi_ge/japan_sony

Tobias @ Oct 26th 2006 8:34AM

thanks for this information

Eithan @ Oct 26th 2006 9:13AM

Not too bad, but I really didn't like the bit about how the cell is smarter than me. That may be true, but you don't have to brag about it Sony! :)

Hoopster @ Oct 26th 2006 12:01PM

This is the kind of advertising that works for the masses; i.e. telling you directly why such-and-such is better; whether you agree with the content or its accuracy dont matter... people need to be told (over and over) what to like (PS3/BD/Cell etc) and what not to (HD-DVD etc) .. using pretty pictures and a good voice over helps too.

Expect to see lots of PS3 ads before Columbia and Sony movies this Fall/Winter .. esp. Casino Royale.

sonyguy @ Oct 26th 2006 2:40PM

Good point Ritchie. Also Nintendo profits soared 72 percent. The marketing game is uphill for Sony. They better get their shit together real quick because if they can't out sell Wii through the course of the next few years, Sony will lose the thorne to Nintendo real fast. The big reason Nintendo rose was on the DS alone. If the Wii helps them Sony is screwed.