I just thought of something random. In the quote above, there is an equal sign in quotations... but what does an equal sign sound like? It's not "equal sign" because that's the name of the symbol. Wow, that's like, so totally way deep. Anyway, onto news. Sony CEO, Sir Howard Stringer (he's knighted, isn't he? Thought so...), is thinking up new ways to boost Sony's profits, what with their latest financial statements putting them in a world of "moderate to severe danger" (not a quote from Stringer, just... me quoting myself). He's still confident that meeting their profit margin is probable: "We promised the margins for next year will be 5 percent and we have every intention of doing that." That would take a lot of work and a lot of sales, even outside of the PS3.

Stringer is saying just that -- other divisions must be set to pull in healthy profits and he claims their movie division and other consumer electronics are setting up to do just that. He does concede that the PS3 will probably do much better in the second year, once the ball gets rolling on production and software sales. But to him, the point is "that PlayStation 3 is already finished and has been tested in America and has been deemed a creative success. In the end that is what counts." If only creative successes were all that counted... but sadly, commercial success is equally as important and for that part, we'll have to wait a few years to see.