Sony marketing asks you to "Find Me"
by Andrew Yoon 
{ Nov 21st 2006 at 12:45PM }
I've been looking for days to find a direct-feed version of Sony's new commercial, entitled "Find Me." Unfortunately, I couldn't. "Find Me" is part of Sony's newly revamped PSP marketing plan. It tells the touching story of a man who must find a girl through a Memory Stick loaded with clues in photo and video form. A hard-to-get girl that plays with a PSP must be worth the effort of running around the city. The ad can be seen on shows like Family Guy, The Daily Show, and Sports Center.
"The PSP system has already been established as a popular gaming handheld, but it was designed to do so much more -- from playing music and videos to sharing photos and accessing the Internet," said Peter Dille, senior vice president of marketing, SCEA. "These marketing initiatives deliver the broader PSP brand message and offer PSP owners the entertainment experience they're thirsting for from a content perspective."
[Via GameDaily]
"The PSP system has already been established as a popular gaming handheld, but it was designed to do so much more -- from playing music and videos to sharing photos and accessing the Internet," said Peter Dille, senior vice president of marketing, SCEA. "These marketing initiatives deliver the broader PSP brand message and offer PSP owners the entertainment experience they're thirsting for from a content perspective."
[Via GameDaily]
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Reader Comments (Page 1 of 1)
Michael Anderson @ Nov 21st 2006 12:57PM
They may as well ship the thing wil a jar of Prego sauce, since the marketing strategy to date seems to be like throwing pasta against a wall and seeing what will stick.
I love my PSP, but I'd much rather they work on figuring out why accessing the teleport map in Dungeon Siege ToA takes *45 seconds* to load - but is *instantaneous* on my PC!
Carnie @ Nov 22nd 2006 4:49PM
yeah i've seen this video for about 2 weeks now...this is kinda old...sony wants people to take a look at the the psp....THEN SHOW IT TO THEM AND PAY ATTENTION TO IT AND LISTEN TO WHAT THE PEOPLE WANT YOU MONEY HUNGRY BASTARDS....if you ask me that kind of campain would work alot better....
ldd @ Nov 21st 2006 6:48PM
put 5 seconds of gameplay from Daxter, 5 other seconds from tekken and other 5 for GTA: vice city stories and I am sold...
Cody Gray @ Nov 21st 2006 5:33PM
YAY! i uploaded that!!
i never thought it would make it to PSPFanboy!
Rick Ludwig @ Nov 22nd 2006 9:52PM
Has anyone read that William Gibson book "Pattern Recognition"?
VERY similar plot, except much more complex.
JohnIV @ Nov 23rd 2006 3:19AM
Rant On:
Sony still doesn't get it.
anyone who gives a shit about Movies, Photos, and Music, ALREADY HAS A PSP.
the people who have not bought PSPs yet are people who want GAMES. GAMES. GAMES.
People want a quality portable GAMING MACHINE and you are trying to sell them a heavy ass MP3 player.
people don't want a heavy ass MP3 player. they want a Portable GAMING MACHINE. the people who actually do want a heavy ass MP3 player ALREADY HAVE IT. You aren't going to sell the PSP based on Media anymore.
how fuckin hard is this to understand?
FOCUS ON THE GOD DAMN GAMES YOU MORONS.
Rant Off.
alex @ Dec 26th 2006 2:05PM
hey i really liked the song in that comercial anybody know who sung it??
mags @ Dec 17th 2006 4:51PM
yeah i to was looking for the song title and artist from the commercial i can't seem to find it anywhwere, all the websites for it just talk about the pictures and shit and the lyrics aren't bringing up any results either.
Mike @ Dec 20th 2006 11:01AM
The song is by Kenna. Not sure of the title though. You see the name of the band mentioned on a flyer in the commercial.
yourmom @ Dec 25th 2006 5:23PM
the song is OUT OF CONTROL(state of Emotion) by Kenna == Itunes has it
john @ Jan 9th 2007 10:22PM
The song's called "Out of control" State of emotion by Kenna. It is on itunes as well as limewire. The CD will be realesed sometime in 2007.