Another European PS3 ad hits

by Ed Stasick { Jan 23rd 2007 at 9:00PM }

You never know what you're going to get with a Sony PS3 ad. Those crazy creative-types over in Sony's marketing department have turned their attention to the SIXAXIS in this latest advert featuring a ballet of dirt bikes. I'm not sure what all of this has to do with games (at least Lair makes an appearance), but the 60-second spot sure are slick.

Tags: ps3

Reader Comments (Page 1 of 1)

Weirdguy @ Jan 23rd 2007 10:16PM

I WISH the sixaxis would react to my moves, all t does is sit there :(

Arno @ Jan 23rd 2007 10:49PM

Is that the same controller that doesn't react to what's going on in the game?

Steve @ Jan 23rd 2007 11:30PM

"Was that your commercial Homer?"
"...I Don't Know..."

Someone @ Jan 23rd 2007 11:59PM

Sony is still trying way too hard with their advertisements. They've toned it down a bit since those very odd 'PS3 in a white room' ads, but they're still trying too hard. Stick with simplicity Sony. That's what Nintendo did, and Microsoft didn't try at all with their first XBOX 360 ads.

jlbachs @ Jan 24th 2007 1:43AM

I think the PS3 ad agency is making ads to try and win awards, not to sell products. They should talk to their TV people... much better stuff.

Jay @ Jan 24th 2007 10:36AM

Someone in Sony needs to take two hard decisions:
1. In future all their consumer electronics devices should designed by the VIAO or Sony-Ericsson divisions;
2. All their advertising should be done by the BRAVIA advertising team.

jsn @ Jan 24th 2007 2:02PM

They need to try showing some of those fancy, True-HD, next-gen games in their commercials. Oh wait, they don't really have any of those yet. At least nothing that everyone hasn't already seen. I guess we did get a glimpse of Lair at the end. If only it didn't look horribly ordinary.