Analyst: lower price, younger demographic

by Andrew Yoon { Mar 13th 2007 at 2:00AM }

Analysts get paid a lot of money to come up with stuff. While most of the info they spew out is incorrect, it's still fascinating to see the kooky predictions that they come up with. GameDaily BIZ reports that Lazard Capital Markets analyst Colin Sebastian believes that Sony will be targeting younger players in future PSP campaigns: "Sony could be preparing to bolster the PSP handheld market with a shift in marketing towards a younger demographic, possibly including a hardware price cut later this year."

A lower price combined with some more kid-friendly software a la LocoRoco may help the PSP compete directly against its biggest competitor: the DS. Certainly, Nintendo has reaped the benefits of going for the younger gamer: will Sony be able to strike gold as well?

Tags: analyst, colin sebastian, ColinSebastian, demographic, ds, gamedaily, kid, kids, lazard capital markets, LazardCapitalMarkets, nintendo ds, NintendoDs, price, young

Reader Comments (Page 1 of 1)

yo @ Mar 13th 2007 2:13AM

that baby has an earring and long feminine eyelashes... is that a baby?

daniel-kun @ Mar 13th 2007 2:57AM

No, it's Britney

txa1265 @ Mar 13th 2007 6:40AM

Problem is, I don't see the PSP as *designed* for a younger crowd - compared to the DS & GBA, the PSP and UMD media might as well be made of crystal. Anyone handing a PSP to a kid under 10 for their own unrestricted use is just asking to buy a new one ...

Pawsie @ Mar 13th 2007 9:45AM

It's written in the freaking manual..small children are NOT suppose to touch the PSP. Small children are NOT suppose to touch the PSP. As big as it is, it's too delicate to be handle roughly.. unlike a particular smaller handheld, it breaks easily. That's why it's never going.. the hardward was never meant for them.