Analyst: lower price, younger demographic
by Andrew Yoon 
{ Mar 13th 2007 at 2:00AM }
Analysts get paid a lot of money to come up with stuff. While most of the info they spew out is incorrect, it's still fascinating to see the kooky predictions that they come up with. GameDaily BIZ reports that Lazard Capital Markets analyst Colin Sebastian believes that Sony will be targeting younger players in future PSP campaigns: "Sony could be preparing to bolster the PSP handheld market with a shift in marketing towards a younger demographic, possibly including a hardware price cut later this year."A lower price combined with some more kid-friendly software a la LocoRoco may help the PSP compete directly against its biggest competitor: the DS. Certainly, Nintendo has reaped the benefits of going for the younger gamer: will Sony be able to strike gold as well?
Reader Comments (Page 1 of 1)
yo @ Mar 13th 2007 2:13AM
that baby has an earring and long feminine eyelashes... is that a baby?
daniel-kun @ Mar 13th 2007 2:57AM
No, it's Britney
txa1265 @ Mar 13th 2007 6:40AM
Problem is, I don't see the PSP as *designed* for a younger crowd - compared to the DS & GBA, the PSP and UMD media might as well be made of crystal. Anyone handing a PSP to a kid under 10 for their own unrestricted use is just asking to buy a new one ...
Pawsie @ Mar 13th 2007 9:45AM
It's written in the freaking manual..small children are NOT suppose to touch the PSP. Small children are NOT suppose to touch the PSP. As big as it is, it's too delicate to be handle roughly.. unlike a particular smaller handheld, it breaks easily. That's why it's never going.. the hardward was never meant for them.
Alien @ Mar 13th 2007 11:25AM
Dont get me wrong , but with a screen protector and a good silicon case it could work lol
Jon @ Mar 13th 2007 11:39AM
I don't know...pretty much everyone (about six) I know who has a DS (and DS Lite) are in their mid-20s. So Nintendo is doing well in the so called 'mature-demographic'. I see more kids with PSPs though.
Pawsie @ Mar 13th 2007 8:17PM
Alien: I admit, with all of that stuff.. *considering I got one myself* it's possible..