PS3 price gets first price cut! Kinda.
by Ed Stasick 
{ Mar 27th 2007 at 8:45PM }
That didn't take long! UK retailer, Ariapc, is slashing prices on the recently released PS3. The rogue online outlet is putting the mega-selling console below the 400 GPB price point for the first time on the continent."We're running a promotion to create market awareness. This offer will only run for a limited period, and we have a limited quantity of machines available at this price. Rather than put money into marketing, we like to keep prices low - so the money is passed on and our customers are happy."
Whatever... this is a lousy strategy. They need to invest in marketing, pronto! How else will anyone ever know who these guys are? The special pricing could end today... or never. Ariapc is a bit aloof on how long you have. Our advice: if you want it now, buy it now.
Reader Comments (Page 1 of 1)
Andrew Baisden @ Mar 27th 2007 9:36PM
that was sarcasm at the end right? just checking I meen yall picked up on it so others now will to they will get free advertising.
massive_98 @ Mar 27th 2007 9:22PM
I would be nice if this news sparked a price war.
Colin @ Mar 27th 2007 11:29PM
Sony already offers a price cut in the US...go to Sony Style and get the Sony Credit Card...they'll give you a $100 credit with your first purchase.
Joop @ Mar 28th 2007 9:59AM
Wow, this combined with the breaking of the street dates shows some serious reserve Euro retailers have with Sony. Retailers don't rush the gate or put up sales in the first week of a product's life unless they're worried it won't sell. Anyone can break MSRP but they only do so when the volume of the resulting sale will outweigh the profits lower sales at full MSRP will bring in. They've been doing it for the 20gb model in Japan for months. I'm surprised you're reporting on this, it is definitely not good news.
P @ Mar 28th 2007 10:53AM
They're not far from me, used them a couple of times but they're not interested in the console market so if they can get hold of a hundred units and pull a little stunt like this then its doing them no harm and anyone picking up a unit at £25 ($45) less than RRP isnt going to complain im sure.
John Hood @ Mar 28th 2007 11:22AM
https://www.dvd.co.uk/GHw/PlayStation-3-Console/PSP360GB/product.htm periodically list the PS3 at £399.99.
Keep checking back. And if you use Quidco, there's an extra 5% off!