Sony Online Entertainment welcomed David Christensen as the company's new VP of... business development and international operations. His plan? Strengthen the firm's global footprint in online gaming... especially in Europe and Asia (no, no... no more gold farming, you crazy kids!). Obviously, Sony feels there's an untapped market in those regions which there is, aside from Blizzard.

As a humorous twist (to me it's funny... to others it may appear uninteresting), Christensen was the vice president of business development at MMO in-game item trading firm IGE. In-game item trading firm? Where's the IRS? Geez. MMO's are crazy weird pseudo-economies. He also worked at Vivendi for a bit. Will his knowledge of the world online market bring Sony to a better place? What kind of MMO would you like to see come from Sony? Hmm... God of War RPG? Make your own fake Greek god and destroy one another? King-of-the-hill type gameplay, where everyone constantly fights to take the throne as Zeus, granting... stuff? Nah.