OMG! Sony's complete "This is Living" commercial!
by Ed Stasick 
{ Apr 16th 2007 at 9:30PM }
Wow. I'm speechless. It's 5 minutes and 48 seconds long... but it won't take nearly that long for your jaw to drop. This may be a first for video game advertising. We'll refrain from spoiling this for you. And we'll refrain from embedding the video directly to ensure that you know what you're getting into when you click-through.
Here is Sony's masterpiece. Click through at your own risk. I guess the PS3 isn't for kids... can you imagine Nintendo advertising like this?
Please, let us know what you think of the final, complete "This is Living" commercial.
Wow.
Reader Comments (Page 1 of 1)
bxbailey @ Apr 16th 2007 9:42PM
Ok Sony has officially gone crazy!
humpty @ Apr 16th 2007 9:45PM
That was different.
Imadogg @ Apr 16th 2007 9:48PM
Uhhh.... WOW.
That sure was different. It's gonna get pulled from youtube soon cuz they don't allow nudity, so I guess you can still see it on the thisisliving site.
Wow once again.
armyboyrocks2 @ Apr 16th 2007 9:58PM
Thats living for you.
There are weird people in this world...
Sony's just trying to get the ball-rubbing, hot girl that jumps on beds, overly gay old guy, and the cool hotel clerk to all buy PS3s...
it makes perfect sense.
Charl3z523 @ Apr 16th 2007 10:01PM
Europe has some crazy ass commercials...
Jimmy @ Apr 16th 2007 10:04PM
Now, that wasn't crazy at all.
hoopty @ Apr 16th 2007 10:07PM
dude! that was hot!
Anthony (Lefty) @ Apr 17th 2007 9:50AM
o wow just wow lol......if that was shown in the US sony would of been fined alot of money lol.....nudity in europe is soo easy goin..no one cares there
thatpspkid @ Apr 16th 2007 10:14PM
NICE!!!!
was not expecting that. Can't wait for the next one when they do it doggy style on top of the PS3.
Dahk @ Apr 16th 2007 10:33PM
Whoa that was surprising.
Good comment on the jaw dropping there haha.
I think its a special video thing, cuz well first of all, its posted by thisisliving.tv and also theres no viewing numbers or favourites or comments or anything. Its just there solely to watch lol.
herc @ Apr 16th 2007 10:39PM
!? Wow That was a creepy exploitation of my senses. So I guess Sony is saying living is exploiting and realizing your fantasies?? Unadultrated fullfillment of your dreams when life has become dry??? You've played in your world, now play in ours????
PrsRobster @ Apr 16th 2007 10:40PM
The Soccer Scream was definetely the funniest!!
TheCrow13 @ Apr 16th 2007 10:44PM
While watching this comercial my girlfriend pointed out when they drink the water they go crazy....WTF
Geoff Gibson @ Apr 16th 2007 10:46PM
That was...
a masterpiece. Unfortunately it still has nothing to do with the product they are selling no matter how many people try and convince themselves of secret meanings behind the actions of the characters.
As a film, however. That was a work of art.
lisurfer2191 @ Apr 16th 2007 11:13PM
...and that was quick...just got taken down.
KILLU @ Apr 16th 2007 10:49PM
the girl going into the shower was so hot, i would have so soften dat baby if u know wat i mean.
3cubedminus3squared @ Apr 16th 2007 10:49PM
I didn't get to see it. It was removed...
Tanya @ Apr 16th 2007 10:53PM
Just when I get some of what they are trying to get at, they throw in some guy jerking off to soccer (or rather futbol)...WTF! I pray that if they survive this storm they hire a better advertising firm for the next console because this ad campign (for Europe and US)is just a mess.
ac @ Apr 16th 2007 10:59PM
That was very good, a work of art. Too bad gamers and everyone between will bash Sony for this.... thats why its in Europe, not America. We Americans are too immature in a sense...
Josh @ Apr 16th 2007 10:59PM
Someone have another link to this video?
2Perfect @ Apr 16th 2007 11:03PM
it's no longer up. That's a lot quicker than many other videos :P
Send us the new link!
vishal @ Apr 17th 2007 12:37AM
where else can you watch this video?
mccomber @ Apr 17th 2007 12:41AM
"So I guess Sony is saying living is exploiting and realizing your fantasies?? Unadultrated fullfillment of your dreams when life has become dry??? You've played in your world, now play in ours????"
Well said, sounds like a good time to me. Didn't catch the full spot while it was up, but I'm sure given the... interest in previous thisisliving spots, we'll see it elsewhere soon enough. Hopefully they'll put it up in the UK store, they've got several of the short ones there now.
Brainderailment @ Apr 18th 2007 7:17PM
umm, broken link for me, this is an advertisement, it should never be removed from youtube, THEY WANT PEOPLE TO SEE IT FOR FREE!
Dahk @ Apr 17th 2007 1:11AM
The rest of em ones are on thisisliving.tv/fullscreen. This one will probably make its way soon.
John @ Apr 17th 2007 1:28AM
It's no longer on Youtube, that's for sure.
I went to thisisliving.org or whatever it was, entered my birthdate, clicked on the explosive device and got bored. I love Sony, but I did not feel this in any way. Course, I suppose I didn't give it a chance. I shouldn't have clicked on the... whatever that thing is called, where you pull out the pin. Anyways, didn't feel it.
Hope it worked for someone...
youdiejoe @ Apr 17th 2007 3:12AM
http://www.youtube.com/watch?v=r_CIsfIVMU0
seedaripper @ Apr 17th 2007 5:26AM
oh my god that was frigging amazing!
(i thought they couldnt top the david lynch ads)
top fucking kudos for sonys ad dept! M$'s only good offering was 'Flight of life' which was admitidly good...ah well,we can watch loads of ps2/360 games congulate into an oversized replica of the original, infamously unreliable piece that it is ;)
Sin Adam @ Apr 17th 2007 6:26AM
i missed it!
Andrew Baisden @ Apr 17th 2007 8:52AM
wow that is def not usa tv safe. lol it was great.
Service_Games @ Apr 17th 2007 9:43AM
Removed due to TOS violation...bummer
Colin @ Apr 17th 2007 11:42AM
Here is is in MP4 format (for your PSP!)
http://www.mediafire.com/?7m0jknzjzxz
andres @ Apr 17th 2007 1:21PM
The ending reminded me of Land of The Dead when the Zombies would look up to see the sky flowers.
They had the same demeanor.
Makes you wonder what sony is saying with that.
Lp47 @ Apr 17th 2007 1:33PM
It got removed from youtube!!!!!! Paste it on your site or i wont see it.
sami @ Apr 21st 2007 7:36PM
:D hahaha! it's an awesome ad, but wtf does it have to do with ps3??! i think it's meant to catch people off-guard... get them to say "holy shit! that's awesome! i want a PS3!" turns to friend and asks: "what's a PS3??"
Attillia @ Apr 17th 2007 3:34PM
http://www.youtube.com/watch?v=r_CIsfIVMU0
eight @ Apr 18th 2007 2:57PM
well... i'm not sure it was actually art, as someone stated above. It didnt actually make any sense. it looked pretty... but looking pretty does not a good ad make.
what are they advertising? the PSN and interacting with other people? It doesn't even tell you what teh PlayStation 3 does. It is completely redicuous. Is it possible this take on marketing is why sales are slower than expected?