THQ says "games are awesome" and other trite things

by Nick Doerr { Apr 18th 2007 at 1:30PM }

Oh, THQ. Whatever dost thou stand for? Thy acronym is't clear to decipher, nay, nary a soul can'st bear to think of it. Perhaps Totally High Quality? Or could it be... Try Homemade Quilts? Whatever the case, THQ has come out and announced its thoughts on the console war and where it stands -- where they're making the most games, who they think will win, and the market segments for each.

First up, THQ doesn't plan to make a game across every platform. Going forward, they'll be making different games for different gamers. Wii games will stay there and PS3/360 titles will probably still shake hands. THQ can't recall the last time three consoles co-existed so well and they're not complaining. They don't know who's going to grab the biggest market share, but they don't really mind, either.

So far, THQ is more aggressive on the Wii -- marketing titles for the younger, or more casual gamers with titles from Nickelodeon, Pixar, whatever. They've got some games under wraps for now, but there are more. They insist that in the number of games, the Wii has the most from them, but in terms of revenue, the split is even between the markets of casual and core. Oh, they don't care whether or not the PS3 or 360 comes out on top. To them, they appeal to the same market. Disagree? I do. But not so much that I'm going to nag.

Tags: Microsoft, Nintendo, PlayStation 3, Playstation3, PS3, Sony, THQ, Wii, XBox 360, Xbox360

Reader Comments (Page 1 of 1)

Matt @ Apr 18th 2007 2:47PM

I'm pretty sure it used to stand for "the Toy Headquarters."

lolz @ Apr 18th 2007 2:52PM

Appealing to the same age groups yes ps3 and 360 have around the same groups but different tastes

360 gamers like: shooters,sports games,open world games (saints row, gta,)

ps3 gamers like: rpgs, american ps3 gamers like platformers like (rachet and clank, sly, jak and daxter, also american ps3 lovers like open world games like gta as well.

At least thats what i think.