SCEA expanding business to licensed merchandise
by Nick Doerr 
{ May 4th 2007 at 10:45PM }
In order to expand its "business development organization", SCEA has announced that it's going to move into some uncharted territory in its seafaring history -- licensing intellectual properties. Grab your compass, mateys, because the sea ain't too kind to boxes o' hats emblazoned with Sony's name.Shelly Gayner has been appointed judge, jury and executioner of this newly-formed team. Acting as director, her goal is to increase awareness of the PlayStation brand by creating some consumable goods or something of the sort with first-party characters and other PlayStation properties. Shelly is well-trusted by her colleagues at SCEA to get the job done, so we're going to trust her as well. Who all would run out the door and buy some chewable Ratchet & Clank vitamins, some God of War cereal, an Uncharted: Drake's Fortune secret decoder watch and so on and so forth? We'd be all over that.
Reader Comments (Page 1 of 1)
Lp47 @ May 5th 2007 12:49AM
That would be dope. Can't wait and see what theyll do.
Dreadhead541 @ May 5th 2007 11:12AM
I'd like a SotC t-shirt
massive_98 @ May 5th 2007 2:38PM
Seems like a pretty smart ad campaign. Unfortunetly Sony doesn't have a franchise like Mario to sell it.