Sony uses GPS to target new PSP crowd

by Andrew Yoon { Jun 6th 2007 at 10:45AM }

Watch out Nintendo, you're not the only one catering to the mom crowd. Sony's GPS-enhanced Minna no Golf series allows golfers to get data on real-world courses in Japan. A new lengthy ad in Japan highlights the PSP's GPS capabilities, and is targeted solely at the adult crowd. Is Sony trying to broaden their appeal? Certainly. However, will someone that picks up a PSP for the sole purpose of GPS pick up any other game on the system? Most likely not. Thankfully, Sony's going to release a handful of different UMDs with different golf courses to explore. That should make their golf-targeted endeavor more than profitable. Check out the ad, after the cut.

Tags: ad, commercial, gps, japan, minna no golf, MinnaNoGolf

Reader Comments (Page 1 of 1)

Adam @ Jun 6th 2007 12:52PM

Personally, I think that many golfers will be unwilling to buy a PSP, due to their idea of a PlayStation, and they do not want to become part of this crowd

txa1265 @ Jun 6th 2007 1:39PM

The thought of buying a GPS add-on for the PSP seems wonderful for me - depending on price, of course.

Oh - and I just *have* to mention how much I love Hot Shots Golf, just because it came up.

Michael @ Jun 6th 2007 2:10PM

Me, me! Target MEEEE!

When is SONY going to realize that GPS add-on (and perhaps some mapping software to go along) would be a GREAT way to sell more gear to existing customers in the US and to acquire new ones? Yeah, I know I can import a GPS unit from Japan, Hong Kong etc. But it's not very useful without relvant software.

Michael