Sony uses GPS to target new PSP crowd


Watch out Nintendo, you're not the only one catering to the mom crowd. Sony's GPS-enhanced Minna no Golf series allows golfers to get data on real-world courses in Japan. A new lengthy ad in Japan highlights the PSP's GPS capabilities, and is targeted solely at the adult crowd. Is Sony trying to broaden their appeal? Certainly. However, will someone that picks up a PSP for the sole purpose of GPS pick up any other game on the system? Most likely not. Thankfully, Sony's going to release a handful of different UMDs with different golf courses to explore. That should make their golf-targeted endeavor more than profitable. Check out the ad, after the cut.


Tags: ad, commercial, gps, japan, minna no golf, MinnaNoGolf

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