Reading "The Divine Comedy" ... or playing PSP?
This is certainly one of the most interesting marketing campaigns we've seen in some time. Sony's Italian division has been distributing fake hands that appear to be holding a copy of The Divine Comedy. However, when one flips the fake hands around, one can see instructions on how to play a PSP in class, while looking like a diligent student. We doubt the ploy will work too well ... but it's great to see Sony come up with an ingenious way of promoting PSP play amongst the younger crowd.












Reader Comments (Page 1 of 1)
What! @ Jul 2nd 2007 10:37AM
Seems like a popular book.
lucasbbadur @ Jul 2nd 2007 10:39AM
Suddenly everyone loves the Divine Comedy
kingofwale @ Jul 2nd 2007 11:38AM
those instructions aren't as funny as those for Wii. but it's good enough. hey, I say "yes" to free-stuff. :)
http://www.youtube.com/watch?v=x3Cwxk_HJtE
Tom @ Jul 2nd 2007 1:48PM
I think that is a good marketing campaign...creating a buzz
enzillo @ Jul 3rd 2007 11:20AM
in italian the title is "La Divina Commedia", so i think that picture is not for italian boys