SCEA partners with Nielsen to track in-game advertising

by Jem Alexander { Jul 2nd 2007 at 11:35AM }

Sony has revealed a new partnership with The Nielsen Company, who specialise in market research, in order to better track the success of in-game advertising. Initially being tested in North America exclusively, the partnership will allow Sony to monitor the reach, frequency and effectiveness of in-game advertising. Sony will share usage statistics from the PlayStation Network with The Nielsen Company, including which games people are playing most and what content they are accessing within Home, in order to better focus advertising efforts into the right people and areas.

Advertisers will be able to look at the collated data and decide for themselves where they would like to place their adverts. They will also be able to see exactly how those ads are performing. What this means to you is: not a lot. If anything, you'll end up seeing more ads that you care about, rather than ignore. We imagine this will become most prominent with the launch of Home, as it provides a much larger scope for advertising than the PSN does currently. Overall though, if in-game advertising is something we have to put up with, then we'd rather it be for a product we want to buy. This partnership should increase the chances of that happening.

Tags: adverts, in game advertising, InGameAdvertising, nielsen, the nielsen company, TheNielsenCompany

Reader Comments (Page 1 of 1)

upz @ Jul 2nd 2007 11:43AM

I will click on every ad I see if it means I can get a pair of Hammer Pants in Home.

Moe @ Jul 2nd 2007 11:50AM

My my my in game adverts annoy me so much.

blitz @ Jul 2nd 2007 12:46PM

Examples like a coke machine, an advert about something in the main hall. Expenses companies will take and PSN is willing to make to keep the free, awesome, Home.

Tim @ Jul 2nd 2007 8:01PM

In game adverts are ok, AS LONG as they are NOT intrusive i.e. fit into the context of the game (e.g. Bilboards, cans of coke lying around, posters on walls etc).
As long as they stick to having ads like that I wont mind at all because it will add to the realism of the game (of course it depends on if the game is set in this "Earth 2007" universe, but you know what I mean).