Rumor: Circuit City ads for post-E3 shows $100 price cut on the PS3
by Colin Torretta 
{ Jul 5th 2007 at 6:15PM }
Over at Cheap Ass Gamer there is a forum regular by the name of Speedy1961 who regularly posts early pre-release leaks of ads from Circuity City, Target and Best Buy. He's been doing it a long time and appears to be extremely reliable. And he just released the information on the Circuit City ad for the week following E3 and guess what appears? The oft rumored 100 dollar price cut on the PS3.People have been calling for a price cut since immediately after last year's E3 and their voices have reached a deafening crescendo recently, so it is by no means a big surprise that Sony would drop the price. Unfortunately, this is still going to be filed under the 'Rumor' category because of the lack of hard evidence. Some supposed scans have shown up on the net, but they're a bit dubious. Also there is confusion over whether or not this is a permanent price cut. It seems absolutely insane that it wouldn't be; a temporary price cut (one week) would just aggravate things. We'll find out next week for sure though!
Reader Comments (Page 1 of 1)
pete @ Jul 5th 2007 6:21PM
if this passes to be true, i bet that leaked 2.0 update too. ooooh im giddy with anticipation, 2.0ftw
Patrick @ Jul 5th 2007 7:24PM
I have been going for cheep ass gamer for 2 years. I can vouch for speady, not once has he ever been wrong in those 2 years. This is true!
Andy @ Jul 5th 2007 6:41PM
Whats so great about a 2.0 update?
E3 is going to be make or break for the PS3 and I suspect a holiday price cut is coming. Its too early now.
mccomber @ Jul 5th 2007 6:43PM
My question is, are we talking about a permanent across the board Sony price cut, or a Circuit City only temporary price cut... with the 5 free BluRay movies promotion in place as well this makes a great time to buy one if you were waiting to either way.
humpty @ Jul 5th 2007 6:50PM
Starting to sound like an across the board cut... i already have one, so doesnt affect me. But, good news for people deciding between 360 and PS3.
TheGuy @ Jul 5th 2007 6:51PM
Hmm...this might get me to buy a PS3 soon, but considering the PS3's future game line-up (the earliest game releases that really interest me are Heavenly Sword and Warhawk) I'm not sure if I want to buy-it right when the price-cut comes into effect or wait until Sony starts selling PS3s with the new controller. I guess it depends on how expensive the new controller is.
langx @ Jul 5th 2007 8:39PM
$499 is a great price for the 60 GB PS3 at launch.
I don't know if that will be low enough.
Ending the production of the 20GB model might come back to bite them.
Since MS will lower there price soon a 20GB PS3 at 300-400 would definitely make it more competitive with a reduced 360.
GodisaMyth @ Jul 5th 2007 7:31PM
When I worked at Eb/Gamestop/Funcoland/Babbages....we would get massive displays for the new console prices. Often a week before it actually happened.
I would put this one in the soon 2 be fact catagory.
apease @ Jul 5th 2007 7:32PM
My understanding is individual stores (especially big chains) can't just cut console prices whenever they want, between contracts with the console makers and the fact they apparently don't make more than a dollar of profit on them. If CC really does have a $100 price drop, it's coming from Sony and it's permanent.
The one week date range in the scan of the ad is boiler-plate, they always have that even for long-term pricing.
Hatchetforce @ Jul 5th 2007 8:15PM
Well Thatguy, if you have been following matters then you know that Warhawk is on schedule and you would know about this:
http://www.eurogamer.net/article.php?article_id=78887
so go get your PS3.
Hatchetforce @ Jul 5th 2007 8:22PM
http://www.engadget.com/2007/07/05/ps3-price-slashed-to-499-at-least-at-circuit-city/
lenny0487 @ Jul 5th 2007 8:49PM
its confirmed
http://www.n4g.com/ps3/NewsCom-49789.aspx#C280791
the PS3 will officially drop the price to 500 dollars effective july 12
Kspraydad @ Jul 5th 2007 9:09PM
I find it odd that the ad says $499 reg $599
If it was a new price wouldn't the ad read $499 WAS $599?
sam-evans @ Jul 5th 2007 9:36PM
PS3 Price Cut - Yes
360 Price Cut - ???
Wii Price Cut - ???
I wonder if we will see any other price cuts at E3 in reply to Sony. Also is this due to 65nm chips in the consoles?
mccomber @ Jul 5th 2007 10:14PM
The big thing about this is — Sony is moving first, which means if MS does anything they're doing it in reaction. Unless they'd already started to make a price move as well, they are going to have to either hold until whenever they had planned, or make a knee-jerk reaction with limited media about their plan.
If this is indeed the new price, I do bet that Sony wishes this had come out AFTER E3 like they had wanted; then again, who outside of the gaming community is going to know until afterwards anyway?
Se7enwolf @ Jul 6th 2007 2:03AM
the "reg price: $599" thing is just to get people to think the price will go back up. They do the same thing with mp3 players and tv's that get price cuts and stay at that price. Its all a marketing scheem.
kingofwale @ Jul 5th 2007 11:12PM
let's say sony cuts PS3 by 100 dollars
will Microsoft counter? Yes, but only AFTER Halo3. so, that will give Sony about 3 months to blast the ads of price drop. at the same time, put out all the great exclusives and we have a war in our hand.
CJ @ Jul 5th 2007 11:26PM
MS has long planned a counter attack. Do you really think they would drop their price before the PS3? I think its a good move by MS. Basically Sony has been forced to make a price cut. MS is already ahead and come late summer or fall time frame MS will cut the price of the 360. I dont see 100 bux helping Sony out too much. Maybe it will. We'll see. The game line up is still weak. I know it will get better, but it may be too late by then. MS has a lot in store for the latter part of this year. Halo 3 will definitely move some consoles and the extra content on the 360 for GTA 4 might move some more as well. That and the fact that the 360 has proven itself as far as its capabilities so far. Sony has a battle ahead of them. I know they are capable though. But with Nintendo kicking everyones ass with a cheap and "cheesy" system, it will be Nintendo on top followed by MS. Then the PS3. Hard to believe that a system with pretty bad graphic capabilities is winning out. I know the controller is what people got excited about, but doesnt it get old after a few weeks? I loved the Nintendo way back when. Basically when it was just them, and even after Sega came along, I stuck with Nintendo. But you have to admit, most of their games are just lame. But in the age of next-gen, they come out with something barely even mediocre, and still sell like hot cakes. Sooner or later I think the Nintendo will slow way down and itll be just two of the big dogs in the ring. But unless developers find easier ways to make games for the PS3 and show what it can supposively do, its going to be the 360 and Nintendo from here out.
Im already looking forward to the next gen. MS will no doubt come out with a new system first I believe and will learn from some its few mistakes from this round. I wish them well, (but not too well) but Sony has a long road ahead of them for this gen and next atleast.
Killer @ Jul 5th 2007 11:40PM
How is a 500 dollar 60gb ps3 going to sell faster?
Like Langx said.
If they kept the 20GB they would have had it made. If 500 dollars really was the sweet spot, then why didn't the 20gb sell more than the 60gb? 500 bucks is still alot. It's a step in to the right direction, but it's not going to get the majority of people off the fence for it. It will get about 1/4 or 1/5 of the people, that's about it. Not every gamer looks at the features of the ps3. They want to play games on it. Little 10 year old Timmy doesn't care it has blu-ray, a memory card slot, or bluetooth. He doesnt care because he wants to play games. Parents still won't pay 500 dollars for it. (unless the kid gets everything, oh how I hate kids that are like that) It's a good start. Will move alittle more, but won't really do what Kingofwale said it would do, win a war.
Jldowning @ Jul 6th 2007 12:00AM
@ 11 langx
Except the 360 costs more then the PS3 over the life of the system. If you don't believe me Xbox live alone evens out the cost (if you Xbox lives that long at least) then you have to take account of all the extra stuff the PS3 gives you like Wi Fi, and BluRay.
The PS3 at $600 was a Steal, the 360 at $400 was a rip off! Dumb consumers fall for hidden fees all the time.
Wifi and HD DvD alone would bring the 360 model up to $700. Then assume Xbox live costs for the 5 years of the system, at about $200s more so that brings the Xbox up to $900. Then the Repair costs out of Warranty to keep your system lasting its 5 years. And buying that BluRay Drive when it comes out since no one carries HD DvD's a year from now. Easy enough the 360 could cost you over $1000 for what you get from the PS3.
Now I know you Xbots don't like to hear it and will recant that not everyone buys those things that the PS3 gives you, and your right. However Xbox live alone is enough to make the 360 cost more.
Now also to be fair if you want a sorta new gen system to play some games on, and watch a few normal DvDs in SD the $300 bundle for the Xbox is a great deal for you. (worse if you like Online Play).
So buyer beware.
(FYI my Xbox is now out of warranty, broke twice before it was over, and is having issues again now! Do I know how to take care of my systems? PS3 in the same spot I kept my 360 is always cool to the touch and well vented, 360 with the add'd cooler propped up on a box overheats.)
BlackBeltJones @ Jul 6th 2007 12:07AM
Take it down another $100 or throw in a free game (not genji) and some rumble and you got a deal.
omgpants @ Jul 6th 2007 1:23AM
I'm so glad that I got my PS3 new, unopened with an extra hdmi cable for 495. Some guy apparently bought it but then got a job promotion and could never find the time to get around to opening it. Thus he sold it to me. Thus, I welcome this price cut, and certainly hope it means a bigger console uptake. The more the merrier, as they say. Plus, there need to be more people on the PSN. :D
andres @ Jul 6th 2007 1:50AM
I dont know. Its weird. Thats all. This is a story with no source. Except for "some guy at sony told us"
The advert at Circuit City clearly states "reg $599".
And with Sony's "BIG" (I used quotes because they imply it is not say it is) line up coming this winter why cut the price now. You figure they would want to make some extra cash THEN after the holiday rush you cut the price.
Doing it now is just weird. However i'm sure MS has something up there sleeves. Hell Nintendo may even cut there prices too.
Michael @ Jul 6th 2007 2:15AM
Yoon or anyone else working at PSPfanboy, update the title, new info posted at joystiq and also bestbuy in canada also slash the PS3 $150 too, link can be found over at psxextreme.com
Neil @ Jul 6th 2007 5:10AM
Amazing how you guys moan about how much you pay for your PS3's in the US.
$500 equals £250 in the UK !!!!
UK currently pays £429 for PS3, and thats about $850.
A $100 price drop if universal would still mean the price of PS3 in the UK is £379 ($750), Even after natural discounts some on-line traders offer, we'll still pay £350 ($700).
We have something to moan about, you do not !!
brettjr @ Jul 6th 2007 7:28AM
So is sony going to fucking reimburse me? Huh? How about giving me the rumble controllers too when they're released for the same as the ones I have.
Thanks for making the loyal fans who bought the system right away regret it.
Kspraydad @ Jul 6th 2007 7:57AM
@seven
If Sony truly is announcing a permanent price cut at E3, and this sale is timed for after that, it would be illegal for Circuit City to claim the REG PRICE $599 in the ad.
Wouldn't it?
langx @ Jul 6th 2007 9:26AM
Jldowning: I agree with you for the price of a PS3 is a good deal considering all you get with it. I think that Sony Jumped the gun. They attempted to make the ultimate entertainment system when most people just want to play games. I myself can't remember the last time I watched a movie. So the Blue Ray does nothing for me. In that case I have no interest in buying the HD add on for the 360. So that extra price means nothing.
Let me state that I have owned two 360's but sold both. I'm sitting on the side waiting for this battle to play out.
Like Killer said: Little 10 year old Timmy doesn't care it has blu-ray, a memory card slot, or bluetooth. He doesnt care because he wants to play games. Parents still won't pay 500 dollars for it.
I am a married man living in a household that makes over 140,000 a year and I won't pay that much for a system let alone for little damn johnny.
The sweet spot for systems is around 200-250.
The PS3 won't be in that range for 3 years.
At least with the 20 gb model they could have lowered the price to make it more competitive.
A PS3 at 400 I would seriously think about it.
At 500 you are still looking at paying 700 with two games, a stick and taxes.
I have a daughter that does not play games so this is all bout me and I just can't do it.
I can't believe these two companies are mired in the mess they have created. MS 360's are a great paper holder due to hardware issues and Sony has out priced them selves form the market. Sony should have taken in account that Bush is in office. The economy is only going great for the top 1%. Even with my income it's hard to spend that type of money on a system.
The PS2 and Xbox came out at 299. The PS3 original price doubled that. What were they thinking.
massive_98 @ Jul 6th 2007 10:09AM
Canadian PS3's are only 659.99!!!
byah2142 @ Jul 6th 2007 4:39PM
Actually 100 off is alot for the ps3 i mean, 60 gigs hdd, wifi, blu ray, & memory readers. AS for "Little 10 yr old timmy" he doesnt want the ps3, he doesnt need to get it. I kno thats kinda bias but the ps3 isnt like the ps2(where everybody had it despite what age),maybe its for a little more mature audience (teen and up) or people who want the latest shit, I dunno. But then again when i was ten I pretty much wanted everything that was new and modern. Oh and about the European/canadian prices, dont worry, the euro or pound is worth way more than the dollar. I forgot but wasn't it $2.00=1 Pound or something?
tom s @ Jul 6th 2007 8:29PM
Just got back from my local Target (Washington, MI)
and they are have them marked down to $499
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