European price cut leaked by SCEAu Managing Director?

by Jem Alexander { Jul 10th 2007 at 11:45AM }

We know an announcement is coming from SCEE this Thursday that is "related to the US price cut", but SmartHouse News claim that they already have the scoop. Michael Ephraim, Managing Director of Sony Computer Entertainment Australia has reportedly confirmed that PAL regions will be seeing a price cut of "as much as 17%".

While this is potentially great news, and 17% would bring the PS3 down to a much friendlier price of £350 in the UK (making it the cheapest Blu Ray player available), we're not going to hold our collective breath. One way or the other, we'll know on Thursday.

[Via NeoGAF]

Tags: eu, euro, europe, price, price cut, price drop, PriceCut, PriceDrop

Reader Comments (Page 1 of 1)

Dadidito @ Jul 10th 2007 12:00PM

Wow, aint that a kick in the balls to all those new recent PS3 buyers in Europe... damn...

... @ Jul 10th 2007 12:25PM

http://www.reuters.com/article/technologyNews/idUSN0924355620070710

seems like the price cut may not be such a good thing. especially considering the cost of making a PS3 vs. the lack of incentive software available to make a decent profit at the time of this price cut.

a price cut at 7 months into this console's life cycle smells like fear to me.

rrs @ Jul 10th 2007 12:58PM

just btw guys: most of Europe is not British, in fact most of us Europeans use the Euro and not the pound. Everytime I read a headline that says Europe I am slightly disappointed to find UK specific infos. Do you think you could distinguish between UK and continental (Euro) Europe... Thanks!

veto @ Jul 10th 2007 1:16PM

microsoft shipped me 2 games and a controller when they pulled this price drop stunt with the first xbox so soon after launch.
i expect something similar from sony if its a 17% reduction in price .
i already feel like an ass for buying the system so early with so few games worth playing, sony would like me to hate them more?

pete @ Jul 10th 2007 1:18PM

what is this euro you speak of, is it like monopoly monies?? gotta be! jolly good show old chap, jolly good show indeed. cheerio!

P @ Jul 10th 2007 4:45PM

@5 :D :D Good old Pounds Sterling!!
Dont forget your tea & scones!

@3, For the record, we own everyone, you, them, him, her, all of ya!! (well, everyone except the xbots, someone else can have them) ;)
if its a British guy posting, then i guess they're going to use the currency they know, eitherway its speculation on *upto* 17% off whatever RRP is in that territory. Still, know the feeling, you try installing everything on your PC in 'American English' WHERES THE ENGLISH ENGLISH!!! :P Stealing our language..... [/rant]