For the upcoming
X Games 13 event in Los Angeles in August, SCEA announced its "renewed sponsorship" for the global action sport competition. Lets hope the competitors aren't superstitious, eh? Like the last 8 years of
Sony's sponsorship, this year's event will be highlighted with the presence of Sony, but this time in a new truck-like package. The gargantuan
PlayStation Experience truck will allow players to get an up-close and personal hands-on with the latest software for the PS3, PS2 and PSP. A 52-inch LCD HDTV will be displaying your hands-on skills in games like
Ratchet & Clank: Tools of Destruction,
Folklore,
MotorStorm, Singstar Pop and even
Parappa the Rapper. Leather chairs will ensure style and comfort while players game away.
The absence of heavier and more violent content is a purposeful move to merge the event (oddly enough) with Sony's softer, more kid-friendly side. "As the X Games and PlayStation appeal to the
younger audiences, we couldn't be happier with this partnership and look forward to future events with them," says Rick Alessandri, Managing Director of the X Games franchise. The X Games 13 event will take place August 2-5 at both The Home Depot Center and the STAPLES Center in Los Angeles, CA.
{ Jul 27th 2007 at 2:35PM } 
Reader Comments (Page 1 of 1)
Andy @ Jul 27th 2007 2:42PM
Young kids like violence too. I'm guessing 25% of the GTA:IV copies sold to an adult will go to minors.
Good move Sony, although parents are not going to want to fork up a weeks pay for a gaming machine.
coplice @ Jul 27th 2007 2:48PM
if you are a parent and the ps3 price is equal to your weeks pay, maybe you shouldnt spend at all on games but more on good food and studies instead of speding it on unhealty fastfood...
John @ Jul 27th 2007 8:33PM
It's good to see the love for older yet awesome titles, like Parappa the Rapper.
I still PLAY that game...