Joystiq [PlayStation]

At the Edinburgh Interactive Entertainment Festival, SCEE's Jamie Macdonald gave a talk entailing the world beyond "social gaming" in the land of PS3's Home. It's probably important to describe the four C's as soon as possible, so they are: community, competition, creativity, and commerce. These four ideas, Macdonald said, would assist in making Sony the dominant force in social gaming. He thinks creating quaint, parlor games for cross-generational groups and friends is an important and untapped piece of gaming culture Home will try to capitalize on.

In addition to Macdonald, Home's director Peter Edward gave a short talk also. He spoke of plans to have a fully-functioning social network within Home in the coming years -- less like MySpace, more like OurSpace, if you know what we mean. Another interesting tidbit was the fact Sony will "be giving out tools to allow scripting, java minigames and so on." We doubt this implies anyone can make a java game to slap up on Home, but in the coming years, perhaps such tools will be made available to users. That's our imaginations at work, not Edwards'.

What Edwards did imagine was revenue sharing -- allowing certain company's or brands to advertise in your personal room for a small slice of profit. Perhaps they'll stick a few dollars in your PS Store account or something. Would you guys be up for that? If you were given a few dollars to have a certain brand in your personal room, would you do it?

[via N4G]