The Go! Video Download Service will launch in early 2008, and will be the first official PSP video download service in Europe. Users will not only be able to access Sky's content, which includes sports, entertainment, movies, music and animation -- they'll also have access to third-party channels and content. This is the first time Sky has offered video content through a non-Sky branded service.

Additional pay-per-view services will be provided for new release movies and high profile sporting events. Users will not only be able to download the content from a PC, but they'll be able to download directly to their PSP systems through wi-fi.

"Both truly mobile and with a best in class high-quality screen, PSP delivers a great on-the-move video experience. Working with such a well known content brand, we will be able to offer PSP owners access to the best in cross-genre Sky content, available through the first official video download service. This really will make PSP the standout all-in-one portable gaming, video and music device", commented David Reeves, President of Sony Computer Entertainment Europe. [Update: Kotaku has confirmed that this service is unlikely to ever come to America. "There is nothing really nationwide in the U.S. that delivers video content over the air by subscription. So, until that happens we won't be seeing that in the U.S."]