Sony playing 'Dress'-up?
by Colin Torretta 
{ Sep 11th 2007 at 10:20PM }
Kotaku has dug up an interesting Sony Computer Entertainment trademark in the US Patent and Trademark Office's online database. According to the site, Sony has registered something called Dress (see logo on right). One of the things it was registered for (besides x-ray tubes), was the following:PROVIDING EXHIBIT SPACE OF VIRTUAL REALITY ENVIRONMENTS IN THE INTERNET FOR COMPUTER GENERATED 3-DIMENSIONAL DESIGN OF CLOTHING
ON-LINE RETAIL STORE SERVICES FEATURING DOWNLOADABLE VIDEO GAME SOFTWARE, SOFTWARE FOR CREATING DRESS AND WEARS FOR VIRTUAL REALITY AVATARS, SOFTWARE USED FOR CREATING VIRTUAL REALITY AVATARS, AND SOFTWARE FOR COMPUTER GENERATED 3-DIMENSIONAL CLOTHING FOR AVATARS
Reader Comments (Page 1 of 1)
kaptiankraken @ Sep 11th 2007 10:31PM
it actually has to do with the playstation eye. There was a Japanese news report/video of it. this is the link( http://video.google.com/videoplay?docid=-1745039921662276433&q=eye+ps3&total=239&start=0&num=10&so=0&type=search&plindex=3
im fairly sure that is what the logo is for.
Popfrogs @ Sep 12th 2007 1:20AM
@1: Actually that's an old Hitachi tech demo..but they are using the Cell for realtime video processing.
Ian @ Sep 12th 2007 1:37AM
It sounds like it would fit the HOME ethos quite well. The linked article specifically cites t-shirt creation and retail...
http://threespeech.com/blog/?p=588#more-588
Ed @ Sep 12th 2007 3:04AM
Oh dear us 360 users, first the PS3 has proteins and now you have a virtual sewing machine. What ever will we do?
borland502 @ Sep 12th 2007 7:25AM
"What ever will we do?"
Probably twiddle your thumbs after your 360 bakes itself to death Mr. Betty Crocker.
timjdonat @ Sep 12th 2007 11:21AM
All the FW updates (save for 1 or 2) have gone up on Wednesday nights at about 11:00PM EST. I would expect it then.
Where the hell is 2.0, though?!
ill trooper @ Sep 13th 2007 1:19AM
Another sick logo from Sony... Nice one. Love to see Avant Garde.