Sony partners with Infineon, reduces cost of DRAM

by Andrew Yoon { Oct 2nd 2007 at 6:00PM }

Cutting costs is important to any business. But, when you're losing millions of dollars to sell a technologically over-powered console, you need to cut costs as quickly as possible. Sony has been reducing production costs of the PS3 significantly in the past months, and a new deal with Infineon may help the company continue its efforts to reduce its losses. "This deal allows us to combine Sony's chip-designing ability with Qimonda's chip-making ability," Sony President Ryoji Chubachi told Bloomberg. "That way, we can share a roadmap to cut costs."

The DRAM that Infineon will produce will reduce costs for producing a variety of Sony devices, such as cameras, mobile phones, and more. DRAM chips are also used in the PS3.

[Via GameDaily]

Tags: dram, infineon

Reader Comments (Page 1 of 1)

Justin @ Oct 2nd 2007 6:15PM

less loss for sony, less cost for the consumer...

thats the way it works right?

matjet @ Oct 2nd 2007 6:24PM

sounds like this article was just copied from some news report.

gangsta4eva @ Oct 2nd 2007 6:48PM

great cheaper ps3s

Andy @ Oct 2nd 2007 7:25PM

This is good news. Its been a while since that $200 loss a console article came out, I wonder how much they are losing or even gaining now?

NoRRODhere @ Oct 2nd 2007 7:43PM

I'm glad to see things are starting to look better for Sony. Now if only they'd stop giving up exclusives.....

John @ Oct 2nd 2007 9:01PM

This is interesting news-- we see more and more of this, and it shows that Sony is leveraging it's power to keep the ps3 alive. It may be actually good that they started out at a loss and that there has been so much whining about price-- if ps3's were selling like Wii's, Sony would not have had to go to these extremes, or would have taken their time doing it.

They are showing their adeptness at finding and using resources in various ways to ensure the ps3 is bought.