Really long PS3 ad highlights system features through sketches
by Andrew Yoon 
{ Oct 12th 2007 at 6:30PM }
We're fond of this new "This is Living" promo video for PS3. It highlights all of the system's features in some pretty clever ways. With an inspired sketchbook look, the PS3 comes across as something artistic. Our favorite part has to be the segment where Remote Play is demonstrated. The PSP talks to the PS3, and they're sent further away from each other. Even with an ocean between the two, they're still able to talk to each other. It's sort of romantic.
Hopefully, this ad will be chopped into bite-sized bits for television use. The aesthetic is great, and certainly does a great job at explaining the many things PS3 can do.
Reader Comments (Page 1 of 1)
Chris @ Oct 12th 2007 6:58PM
Pretty cool but where does that get played at? A little long for tv, so not sure where it gets played.
The Twizzler @ Oct 12th 2007 7:01PM
I really like that ad, its very creative without being so over the top that you don't know what its trying to say, which was a problem with their previous efforts.
halebound00 @ Oct 12th 2007 7:08PM
This could work really well in bite size pieces. It did a great job of explaining some of the functionality and did so in a way that made the system look like fun. Imagine that, showing people having fun doing all the stuff that the system can do. Somebody in PR is finally eating their brain food.
Dahk @ Oct 12th 2007 7:28PM
Yay! Props to Sony's marketing crew for getting something awesome together =P
Sorta seems inline with the PSEye Create thing with the whole still-like pictures?... unless it was just the clip =P. Cuz the games seemed laggy too lol.
... and... that didn't really look like an ocean =P I don't think I would've known if it weren't for this article lol.
Rajab @ Oct 16th 2007 7:55PM
Very Very well done
Random1448 @ Oct 12th 2007 8:00PM
it's pretty good, a hell of a lot better, but I still don't think this gets across what the PS3 can do. I dont think people will really get the SIXAXIS controls and PS EYE stuff from that ad.
Gunegune @ Oct 12th 2007 8:01PM
They should play this during the Super Bowl. It would undoubtedly anger a lot of people but I think it could break the record for longest commercial ever played during the Super Bowl. Someone correct me if I'm wrong please.
sicklesdawg @ Oct 12th 2007 8:52PM
Love how sony takes risks to put out interesting commercials like the New Bravia TV-ads but wish they had IN_YOUR_FACE ads too.(4 Dummies)!
Broken Haiku @ Oct 12th 2007 11:37PM
Although creative, it only drives the point home for us who already know about and understand what it's about. This is just like the US release trailers, far too obscure for most people.
Anthony Pittarelli @ Oct 13th 2007 3:39AM
the only people that will sit through and watch this have or will have a ps3 anyway - its so long!
Shinogu @ Oct 13th 2007 8:36AM
"This is living" basically reveals that this is the UK's ad bit.
http://ps3film.eu.playstation.com/home.php?locale=en_GB
So far we've only seen the banner ad with the morphing PS3, which is cool and all, but the UK's ad is much more imaginative.
Phil @ Oct 13th 2007 8:59AM
This reminds me of the Dustballs ad's for the PSP :)
No idea why...
kingplayer @ Oct 13th 2007 11:38AM
Hi there is a new ps3 pack for europe :
http://kingplayer.blog.playersrepublic.fr/archive/2007/10/13/le-visuel-du-starter-pack-spiderman-3.html#comments
John Q Sample @ Oct 13th 2007 12:49PM
Oh God anything but Lair!
NoRRODhere @ Oct 13th 2007 3:00PM
you guys have been on some weak sauce for the last week or so on posts! those titties are gettin 4 thumbs down, so pick it up...
oh yeah the lack of posts on the weekend is pretty sad as well
Andy @ Oct 13th 2007 3:30PM
I think the most effective segment to advertise is the online segment. I still know lots of people that don't know that PSN is free and lets you play online. (even people that have PS3's)
@6
For 12 million dollars I don't think it is worth it for Sony.
qwerter @ Oct 14th 2007 2:25AM
sweet makes me wonna go play some games
EfrenPacquiao @ Oct 14th 2007 3:04AM
This Commercial is pretty good, if I didn't have a PS3 I would go out and get one.
Tanya @ Oct 15th 2007 9:45AM
They need to bring the 'This is Living' campaign to the US because I don't think the 'Play Beyond' one was very effective.
bamf @ Oct 15th 2007 6:30PM
this is a great, much appreciated improvement over the previous 'This is Living' ads which totally confused everyone I know. However as we all know the PS3 well and know what its capable of, we could all understand what this ad was showing. The question is, can the uninformed public make sense to what was shown? I think they'll understand its a new Playstation that can play movies, and games and maybe work out that the warhawk game was played with tilt controls, maybe? The ad shows inserting a disc for Superman Returns but doesn't make it clear that its a high-def movie on blu-ray. Yeah you can just make out the writing at the bottom of the clip stating 'also on blu-ray' but thats if you notice it.
I doubt the uninformed viewers would learn of the web browser, internet play, PSP to PS3 connectivity over IP from that ad. The ad also missed out the PSN store.
I'm don't want to sound negative about the ad as it succeeds if Sony is informing the 'already know crowd' in places like in here but fails to show what all those drawings mean to others.