New York Giants star to promote PSP in new campaign
Michael Strahan from the New York Giants will star in a brand new "Dude, get your own" PSP ad. Yes, the officially-titled "Annoying Guy" will also be featured in the promo. The TV spot will run from now until December and will air on shows such as NFL on FOX and CBS, Conan O'Brien, Saturday Night Live, Family Guy, South Park, SportsCenter, Adult Swim and more."Using Michael Strahan in the title spot helps us convey the message that PSP is one of the most aspirational entertainment devices out there," said Peter Dille, senior vice president, marketing and PLAYSTATION(R)Network, SCEA. "We know that celebrities and athletes are on the road a lot and travel with their PSPs. Michael and a number of his teammates are big fans of PSP so it was a natural tie-in to include him in the campaign."
"I love playing my PSP and getting to work with these guys for the advertising campaign has been a lot of fun," said Strahan. "With my busy travel schedule during the season, the new PSP is a perfect companion for long road trips and allows me to play against my teammates in online matches when we are together or even across the country."
[Via press release]









Reader Comments (Page 1 of 1)
Xoonaka @ Nov 3rd 2007 12:34AM
Loved it when I saw this on TV the first time during the games last week. It was hilarious. But I could be biased, since I'm a huge Giants fan.
Random1448 @ Nov 3rd 2007 1:58AM
"With my busy travel schedule during the season, the new PSP is a perfect companion for long road trips and allows me to play against my teammates in online matches when we are together or even across the country."
LMAO sounds like an infomercial lol oh well, this will be a good ad though.
Hashbrown_Hunter @ Nov 3rd 2007 2:18AM
Im curious to see the commercials. I'm a big NFL fan.
Oh and by the way...PATRIOTS SUCK! GO COLTS!
B1gC72 @ Nov 3rd 2007 11:12AM
yea ive seen this one a couple times now. pretty solid commercial though. you gotta love Strahan for the simple fact that hes a living legend though.....even if he does play for the damn Giants.
SCREW THE GIANTS! HOW BOUT THEM COWBOYS! WE OWN THE NFC!
Shinogu @ Nov 3rd 2007 12:03PM
The dude better tackle the annoying guy into submission.
(Why am I the first one to post that line?? O_o)
Xoonaka @ Nov 3rd 2007 2:42PM
@B1gC72
Ha, let's see if you're still saying that next week after us G-Men beat down you Brokeback Mountain wannabes.
g_t17 @ Nov 3rd 2007 3:27PM
i seen it already. i just the annyoing guy bothering the nfl star in a video game store other then that it sucks
Stza @ Nov 20th 2007 9:23PM
6. @B1gC72
Ha, let's see if you're still saying that next week after us G-Men beat down you Brokeback Mountain wannabes.
Posted at 2:42PM on Nov 3rd 2007 by Xoonaka
HOW BOUT THEM COWBOYS!?!?!
Maybe Strahan can put the psp between his 2 front teeth an use it as a movie theater ;)