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Sony reveals 1 million pound advertising campaign for Uncharted

UK trade magazine MCV is reporting that Sony Europe are planning for a million dollar marketing campaign for Sony's next big exclusive, Uncharted: Drake's Fortune. Sony are eager to enlighten as many people as possible to existence of what is being referred to as the PS3's biggest hope for the Christmas season.

Product manager at Sony, Phil Lynch, says that they have "booked extensive 16 to 34 male slots for November and December." TV adverts have been sorely lacking in the UK - both in number and in quality - so we're happy to hear that there will be more game specific ads on our tellies. The advert will also run in cinemas and the entire thing has been shot using PlayStation 3 rendered graphics.

The campaign goes even deeper with a partnership with Empire magazine which will run a feature about "every man" heroes, with comparisons to Uncharted's main character, Nathan Drake. Along with extensive online advertisements, this all looks to be shaping up to a worthy effort for Naughty Dog's latest game.

Tags: advertising, drakes-fortune, naughty-dog, uncharted, uncharted-drakes-fortune

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