Joystiq [PlayStation]

The O2 Arena in London recently heard a music tour come through town. This wasn't any ordinary music tour, however, as one of the main focuses of the event involved SingStar for the PS3, courtesy of the SCE UK marketing team. The O2 Arena wasn't even the main event -- this tour overtook train stations, shopping centers, and universities in an effort to spread the knowledge and allow fans to try SingStar out for themselves. Over 90,000 showed up and experienced the latest vocal simulator.

The SCE UK marketing team hailed the O2 Arena as their final stop, saying "We decided to feature SingStar in this last pinnacle venue as we felt the game was a natural fit in the enviroment of the O2 Arena." The tour also promoted the multiple functionalities of the PS3 outside of gaming. But did the tour work? "Neighbouring retailers were very pleased with the tour and reported a huge increase in unit sales since our arrival. And we have converted a lot of consumers who were unaware of the capabilities of PS3 and found other reasons to buy." SingStar also jumped up to the number 8 spot in the UK PS3 sales charts. Cool.