Hirai claims PS3 will turn a profit soon

by Nick Doerr { Jan 7th 2008 at 3:30PM }

We all know the PS3 was selling itself at a major loss, even when first released. Logic would dictate that, all else equal, lowering the price tag of the system would only heighten those losses. Yet, when we factor in the lowered cost of manufacturing and all this other economical mumbo-jumbo, we come to the same conclusion as Kaz Hirai: the PS3 will turn a profit soon. Soon being the next fiscal year, which starts this April.

Don't consider this a promise from Sony. Hirai said in his speech at CES "That (profitability) is not a definite commitment, but that is what I would like to try to shoot for." While we'd love to see the black beast get ink in its natural colors instead of red (accountants, that one was for you), we'll have to wait to see how the strong 2008 lineup influences people's desire to buy the PS3. We think they'll want one. We already have one, but we still want to buy another one just because the lineup is that good.

[via CVG]

Tags: kaz-hirai

Reader Comments (Page 1 of 1)

Hirsbrunner @ Jan 7th 2008 3:38PM

regarding the pic:

"One of these things is not like the others,
One of these things just doesn't belong.
Can you tell which thing is not like the others
By the time we finish our song."

Slayer15 @ Jan 7th 2008 3:56PM

i was thinking the same thing

Akamaru @ Jan 7th 2008 4:06PM

Well it's obviously the dude on the left who doesn't belong. Everyone is wearing a jacket but him!

Sauvage @ Jan 7th 2008 4:17PM

I agree with my son. We think it's the guy holding up the background because he's wearing a short sleeve T-Shirt!

Ed @ Jan 7th 2008 7:03PM

Looks like he's wearing a jacket to me. Then again, he's also the only one without hair.

True_Darknight @ Jan 7th 2008 3:50PM

Ok so does that mean that we can really go after everyone and drop it to like $350 or even $300 and make the MS boys sweat!!!

I mean Blu-ray having 70% of the movie thing down.... that being one of the most costly components.... One can only assume that they can keep it coming down....

The more systems, the more developers want to make for us.. COME ON!!!

Byron517 @ Jan 7th 2008 4:09PM

LoL all we need no is Hirai to come out with a rap album!! LoL

rawd @ Jan 7th 2008 4:26PM

Arreck Bardwin

Ghaleon @ Jan 7th 2008 4:25PM

He's playing GET ON DA MIC

Popfrogs @ Jan 7th 2008 7:07PM

Transcript from this stage appearance:

"Kick. Punch. It's all in the mind. If you try and beat me, you're gonna find...."

Haiddasalami @ Jan 7th 2008 11:22PM

@ popfrogs

YEAH! PaRappa in "da hood"

I can see a new game already

kevin @ Jan 7th 2008 4:39PM

Isn't that Luda

kevin @ Jan 7th 2008 4:48PM

Ludacris

B1gC72 @ Jan 7th 2008 5:43PM

yea that's definitely Luda. im not sure who the other guys are though, im guessin the rest of the faceless DTP clique.

brianjcarroll @ Jan 7th 2008 5:06PM

Hirai tha masta gangsta! What's next, Gates the death metal vocalist?

ConorBuckley @ Jan 7th 2008 6:31PM

I thought Sony ad already made a profit from the PS3. I'm probably wrong. If the PS3 keeps selling at this rate they will make a profit.

Popfrogs @ Jan 7th 2008 7:08PM

Uh oh, looks like Michael Pachter better watch himself, he has a real competitor now. ;)

kentuckyfried @ Jan 8th 2008 4:41PM

Riiiiiiiiiiiidge Racerrrrrrrrrrrrrrr!!

The Aggie CEO @ Jan 7th 2008 11:54PM

Chris Bridges.........

I'd know those ears anywhere......lol

Sauvage @ Jan 8th 2008 9:08AM

If you look closely you'll see that there is actually another guy standing right behind Hirai in a brownish suit. Maybe the grassy known guy.
I thought brown suits were so 1960s or was that 70s?