Sony stock soars 5 percent after Blu-ray victory

by Andrew Yoon { Feb 20th 2008 at 12:55PM }

Sony shares obviously performed well after Blu-ray was declared victorious in the HD movie war. According to Reuters, "U.S. shares of Sony Corp rose as much as 5 percent on Tuesday on optimism about sales of its PlayStation 3 video game consoles and Blu-ray DVD players." While many are quick to note that game consoles should be about games, investors are seeing things a different way. They see Sony's all-encompassing approach to media as one that will really drive their business forward.

"We believe Blu-ray's victory could drive market share gains for the PS3, as we believe consumers will now be more willing to pay up (versus 360) for the standard Blu-ray player," William Blair analyst Ralph Shackart wrote in a note to clients. The stocks managed to reach a high of $47.07 (although it fell down to $46.30 later on).

The Japanese electronics company has been struggling financially due to the high production costs of the PS3. However, with a Blu-ray victory secured, things are certainly looking forward for the company. Will you invest in their stock now, too?

[Via Joystiq]

Tags: ps3, sony, stock

Reader Comments (Page 1 of 1)

TinyTim121 @ Feb 20th 2008 1:12PM

Good for Sony!

After all the negative press of 2007, its nice to see the start of 2008 treating them so well

WTangoFoxtrot @ Feb 20th 2008 5:18PM

interestingly Toshiba's stock rose like 7% when they announced they will be stopping HD DVD :S

mji245 @ Feb 20th 2008 1:18PM

that is great news but trust me if sony makes a price cut on 40 gb ps3 to make it $299 then the console war will be over

Haiddasalami @ Feb 20th 2008 1:31PM

Yes. Stock increase equals money for me.

j/k wish I had stocks in Sony. How much are they anyway? As in to buy one stock.

Haiddasalami @ Feb 20th 2008 1:32PM

lol didnt read last para. Approximately 45-50 per stock. Jeez, its like buying a game.

DrunkRaba @ Feb 20th 2008 2:06PM

the blu-ray in the ps3 gamble is starting to pay off already, this could be a big money year for Sony.

Jove @ Feb 20th 2008 3:21PM

man gotta love that picture lolz.

umm yeah i would invest in sonys stock too but i dont know nothing about that. i think economics is cool after watching a beautiful mind but if i knew how to do it and had the money to buy em... i sure would!

Popfrogs @ Feb 20th 2008 4:03PM

Just to throw out something weird..

I was watching the local news last night and they announced how Blu-ray won the war etc. They then went on to say that BR players are getting very hard to find and the price will continue to rise on them with demand. FUD? The PS3 is in good supply but they never even mentioned it once...and it's the premiere BR player.

JohnnyLaRue @ Feb 20th 2008 11:28PM

I own shares of Sony (about 350 shares) so I am happy. Oh and to the poster above the reason Toshiba shares went up is probably due to getting rid of a division (HD-DVD) that was losing money.

marty @ Feb 21st 2008 8:19PM

Toshiba Corp stock went up as the poster earlier stated the costs that they were outlaying will go down. From memory the losses on the plant used for HDDVD manufacture would be about $93m but the 12 month cost saving was estimated at around $430m. Adding $300m plus to a companies profit woudl certainly help the share price, gotta now figure out how i increase my income (luckily my costs are not that high hehehe). As for disks staying high, the format has been settled for now but there is still intense competition between the studios exactly as there is on DVD. This will drive prices down (just like it did for DVD) and if it happens as quickly as prices came down for DVD's we should be smiling. Anyone remember what a movie on VHS used to cost. I admit that is slightly unfair due to a change in the pricing policy of the studios but still illustrative of the point.