Confused by the Resistance 2 ARG? Infinite Bits has you covered

by Jem Alexander { Aug 12th 2008 at 10:00AM }

We've been trying to keep you as up to date with the Resistance 2 ARG as possible, but those of you who are new to the whole thing may still be understandably confused. Infinite Bits has a great article about how the ARG (Alternate Reality Game) has gone so far and how that links in to both Resistance 1 and its sequel. Sure, there's some conjecture involved, but it sounds pretty convincing to us!

ARGs are a great marketing tool, if done right, and it's rumored that the company behind this one is the best in the business. You may know 4orty 2wo from I Love Bees, The Beast and Last Call Poker, three of the biggest ARGs so far (with The Beast being widely considered to be the first of its kind). So don't be afraid to get involved in Dr. Aklin's tale. But please, suspend disbelief before taking part. It's way more fun that way.

Tags: ARG, ARGs, Resistance-2

Reader Comments (Page 1 of 1)

Twinturbo120 @ Aug 12th 2008 10:18AM

I was about to say....

mahunoy @ Aug 12th 2008 10:50AM

first?

Lithgow @ Aug 12th 2008 11:02AM

This isn't good marketing to the general population, though. I guarantee that only 20,000 or less even know about this thing. At all. On PSU there was an article about Sony's marketing and how it really is a big "inside thing." I don't know, but this kind of things sounds exactly like what they're talking about.
Anyone who will go through this alternate reality game was already planning on buying R2 for sure.

alienclays @ Aug 12th 2008 11:29AM

the problem is not the arg style of marketing, the problem is not enough marketing for the arg has been done so it can do the job of building prerelease hype for the game itself. that, and they should be doing a version of this for the ps3 itself (like the mgs database).