This PSP does a different kind of brew
by Alan Tsang 
{ Aug 25th 2008 at 5:00PM }
Stellla Artois, a fancy-schmancy beer originating from Belgium, has devised a clever way to assist their new sales team in Australia. Fifty PSPs customized by the advertising agency Lowe and Rivet were issued to the team, which will be used to present Stella Artois marketing materials, such as short presentations and artwork.
The PSPs are stored in "hand-stitched black velvet drawstring bags and rebranded with Stella Artois logos." Additionally, the devices contain a customized XMB that reflects its status as a Stella Artois sales presenter. Lowe and Rivet also points out that the PSP is Wi-Fi capable, which allows them to "load up new material quicker than new pages can be printed for a loose-leaf folder."
And the results? "... every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster's is now reviewing further rollout of the tool." Sounds about right to us -- the PSP's portability, internet and multimedia capabilities makes it an unconventional but ideal tool for just this kind of job.
[Via Gizmodo]
The PSPs are stored in "hand-stitched black velvet drawstring bags and rebranded with Stella Artois logos." Additionally, the devices contain a customized XMB that reflects its status as a Stella Artois sales presenter. Lowe and Rivet also points out that the PSP is Wi-Fi capable, which allows them to "load up new material quicker than new pages can be printed for a loose-leaf folder."
And the results? "... every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster's is now reviewing further rollout of the tool." Sounds about right to us -- the PSP's portability, internet and multimedia capabilities makes it an unconventional but ideal tool for just this kind of job.
[Via Gizmodo]
Reader Comments (Page 1 of 1)
RadioScott @ Aug 25th 2008 5:12PM
They have GOT to make that theme available for us to download. Very nice.
Christopher @ Aug 25th 2008 7:30PM
seconded!
wa0i@aol.com @ Aug 29th 2008 10:46AM
does this work?
Daniel @ Aug 25th 2008 5:30PM
Sony should have a marketing team-up with them: Free beer with purchase of PSP....mmmmmmmmm beer
Maverick Saturn @ Aug 25th 2008 5:34PM
Niiiiice :D
Ben @ Aug 25th 2008 6:27PM
Stella Artois? Fancy? lol
aj @ Aug 25th 2008 8:11PM
Because really, why should sales reps for a major international company carry laptop computers, or PDA's? That's just stupid.
Manuel @ Aug 26th 2008 4:06AM
Oh hush you ass. Obviously you didn't read:
"which will be used to present Stella Artois marketing materials, such as short presentations and artwork."
You know how long it takes to BOOT up a laptop?, or how eye-strainging it is to squint into an Ipood? Or how inferior PDAs are in both squinting AND booting?
kronos6 @ Aug 26th 2008 1:51AM
wow....i want one...
When will hoegaarden have a beer theme psp? hah
triem23 @ Aug 26th 2008 5:15AM
Actually, one of my friends and I have used our PSP's to display marketing material and samples for a videography business. The PSP is smaller than a laptop or dvd player, it's easy to boot up, and, oddly enough, using such an unorthedox method to present makes a favorable impression on most clients. It's different.
Duff_B @ Aug 26th 2008 10:01AM
I want one! That's a great looking PSP and case - much better than the Madden NFL or Simpsons Yellow ones. I also hope that they make the theme available for download.
Kratos @ Aug 26th 2008 12:08PM
I like it too. I'll take an Amstel one please.
elephant_stone @ Aug 28th 2008 9:33AM
Stellla Artois
A.K.A
Wife-Beater
Tap @ Aug 29th 2008 10:51AM
new feature is sweetness.
mobeuphoria @ Aug 29th 2008 11:13AM
hey