Stellla Artois, a fancy-schmancy beer originating from Belgium, has devised a clever way to assist their new sales team in Australia. Fifty PSPs customized by the advertising agency Lowe and Rivet were issued to the team, which will be used to present Stella Artois marketing materials, such as short presentations and artwork.

The PSPs are stored in "hand-stitched black velvet drawstring bags and rebranded with Stella Artois logos." Additionally, the devices contain a customized XMB that reflects its status as a Stella Artois sales presenter. Lowe and Rivet also points out that the PSP is Wi-Fi capable, which allows them to "load up new material quicker than new pages can be printed for a loose-leaf folder."

And the results? "... every sales representative who was given a PSP met all their sales targets for the relevant quarter. Anecdotal feedback also confirmed that without exception, the PSP was regarded as the best sales presenter ever received. As a result, Foster's is now reviewing further rollout of the tool." Sounds about right to us -- the PSP's portability, internet and multimedia capabilities makes it an unconventional but ideal tool for just this kind of job.

[Via Gizmodo]