It's not surprising to see Sony placing PS3 advertisements in a place like Shibuya Station for the company has been making the Tokyo metro
station tours for a long time now. Shibuya, a high traffic destination with ties to trendy youth culture, seems to be a plausible locale for such advertisements. IGN's Anoop Gantayat, who took the recent photos of the ads, has translated the slogans and posted them on a
personal blog.
Here's a breakdown of what each one says. The all-caps words represent the over-sized characters in each poster. Clockwise from the top left:
- PS3 Console: "Everyone awakens here."
- MGS4: "Finish the MISSION to completion."
- LBP: "IMAGINATION that's learned from play."
- Blue Shirt Guy: N/A
- Lady Hugging PS3: N/A
- Girl with Blu-ray Disc: "Beauty like a DREAM."
- Guy with Controller: "The PRIDE of exceeding super realism."
It's an interesting campaign to get people to buy PS3s. There was also a PS poster with
Final Fantasy XIII's "Lightning" on it. The slogan on that ad reads: "The COURAGE to seek truth." Check that one out after the break.
[via
N4G]
Reader Comments (Page 1 of 1)
Khaos @ Nov 19th 2008 5:22PM
They seem so empty, it's okay more ad campaigning for Sony.
Sweet.
gillyy0 @ Nov 19th 2008 5:26PM
Good job Sony ;]
MATT @ Nov 19th 2008 5:29PM
Just like their video game cases, Japan's video game posters are so much cooler than what the U.S. gets.
Hurricane @ Nov 19th 2008 5:36PM
I want that Solid Snake poster!
Daniel @ Nov 19th 2008 8:19PM
I'd take the MGS and the FFXIII in a hearbeat. Sony should use simple "game" oriented print ads like this in every major US city as well.
Very classy ads.
J-Berg @ Nov 19th 2008 6:38PM
I know its just an ad in Japan, but if anyone finds an actual image of that MGS4 poster please let me know.
I want a poster of it so bad.
MBO @ Nov 19th 2008 6:43PM
For the people wondering, the words above sackboy mean imagination and the words on the FFXIII poster mean courage.
I can't read Japanese, but some words are incredibly similar to some mandarin words, which i can read some.
MBO @ Nov 19th 2008 6:44PM
oh, its in the article :P
didnt read it lol.
MBO @ Nov 19th 2008 6:45PM
learnt my lesson
Game_playa @ Nov 19th 2008 6:51PM
I like Lightening
higeki @ Nov 19th 2008 6:58PM
The blue shirt guy holding the PS3 says
"Intelligence, and Sensibility
Girl hugging PS3 says:
Interest, is deep and broad
C'mon guys! These are basic Japanese sentences!
burandon @ Nov 19th 2008 11:03PM
I'd translate the girl's as
ENJOYMENT--the depth and breadth
or maybe even FUN; "interest" doesn't convey as much the feeling of enjoyment that they're trying to give ^^
Tragedy @ Nov 19th 2008 11:18PM
That's basically what I said! Anyhoo, Japanese can be translated into English in so many ways. I've been living here in Japan half my life and I still think this language is a farce.
vir1980 @ Nov 19th 2008 7:00PM
ohhhh, i want that final fantasy poster :-)
it soooo coool!
higeki @ Nov 19th 2008 7:03PM
Remember, these ads are in Japan. This is how Japanese aesthetic is. Simple, miminalistic, yet effective. This is what they're accustomed to, and not loud, obnoxious American ads.
BlingOnMyWrist @ Nov 19th 2008 7:19PM
Hah, seems like the US is unimportant.
Gambit07 @ Nov 19th 2008 7:47PM
The FF13 one should say "The COURAGE to dumb down to fit in DVD9", ohh yes I went there.
kentuckyfried @ Nov 19th 2008 10:29PM
There needs to be one with Jack Tretton on it that says, "No RROD b1tches!
anda @ Nov 20th 2008 1:42AM
LOL
RasenganFury @ Nov 20th 2008 2:50PM
I want the Lightning and Solid Snake posters so bad.
Cameron @ Nov 20th 2008 3:47PM
SONY really need some more ad campaigns, everything on TV, newspaper - hell even buses is 360.
GET YOUR BUTT IN GEAR!
[UK]
SailorDDR @ Nov 20th 2008 6:18PM
I saw these the other day in Ikebukuro train station!
They look awesome.
I couldn't resist getting my camera out and a taking a few snaps of them :S