Sony products invading new Yankee Stadium

by Jem Alexander { Jan 12th 2009 at 11:40AM }

Whilst on stage at CES, Sony CEO Howard Stringer announced a partnership with the new Yankee Stadium that will see Sony product placement appear all over the place. 550 HDTVs will be scattered liberally about the stadium, in "luxury suites, lounges, concourses, restaurants and administrative offices." PS3 games will be available to play, such as MLB: The Show and its ilk, along with more surprising titles such as SingStar.

Games will be rotated periodically and it's possible that PSP and PS2 games could make an appearance, too. Sony Vaio laptops will also be dotted around for people to try out while theyre visiting. Stringer states that the "new home of the world's most renowned sports franchise -- with its storied history of leadership and excellence -- is the perfect place to showcase all that is Sony. It is thrilling for Sony to be playing a part in this new chapter in Yankee history."

[Via Joystiq]

Tags: CES, CES-2009, Howard-Stringer, Sony, yankee-stadium

Reader Comments (Page 1 of 1)

Varius @ Jan 12th 2009 11:46AM

Awesome, Yankees + Sony = winning combination.

But still, the only way to watch a baseball game is outside in the stands, not in some fancy box suite.

trekken @ Jan 12th 2009 11:46AM

I'm a huge red sox fan so i'm really torn about this one yay sony and
hopefully the stadium will burn to the ground.

brampf @ Jan 12th 2009 11:49AM

So the Yankees stadium in Home next?
With a Baseball mini-game...

blkant @ Jan 12th 2009 12:10PM

Hey thats a good idea actually, seriously, i wonder

Nineteen88 @ Jan 12th 2009 11:53AM

I hope good things keep happening for Sony. Advertising is always good, even if you payed over "550 Bravia and LCD HD televisions, and a PS3 gaming area in the park's Strike Zone."

If I'm not mistaken, Kaz was the guy who pioneered the idea of advertising the PS products in Stadiums.

IMO, the success of any product is all about advertising, first & foremost.

Mo @ Jan 12th 2009 11:53AM

yeah, i thought (hoped) it was a stadium in home

adam @ Jan 13th 2009 8:46AM

'world's most renowned sports franchise'

my arse is it

Guldevito @ Jan 12th 2009 2:21PM

It Is!!!!!

Aljunior526 @ Jan 12th 2009 2:38PM

Thats common knowledge dude...

Damian @ Jan 12th 2009 3:01PM

Got to admit I too have never heard of the New York Yankees , " worlds most renowned " !!! give me a break , perhaps Americas but certainly not the worlds !
I remember the Chicago Cows or something , due to the constant Nike advertising and range of clothing back in the Nineties but thats it as far as American teams go.
I don't expect Americans to know much about other countries players , sports stars etc either and I don't wish to appear to be having a go at US cos i'm not.
Whenever Im abroad I always see Liverpool , Man U , Barca , Milan , Juve and Celtic shirts whether Im in Africa , Asia , South America etc , that to me means global .

Carney @ Jan 12th 2009 4:47PM

Damian=troll. Yankee fans and other Americans, just ignore him. He wants angry responses.

whoelse @ Jan 12th 2009 6:34PM

Maybe in America but around the world its certainly not.

Carney @ Jan 12th 2009 4:00PM

There's a PlayStation pavilion in the new ballpark used by the Washington Nationals. Arcade style sit-down settings to play GT5 Prologue, with wheel and stick. Other coolness.

I attended a Nats game there but by the time I dropped by they had already shuttered it; too late in the game.

And from what I understand it's a mere showcase; you can't actually BUY anything there. Moronic.

Teepanen @ Jan 12th 2009 5:19PM

Why would I ignore him? He makes a good point.

Sony products invading new Yankee Stadium