Sony uses colorful bus to lure kids into playing PSP

by Andrew Yoon { Jul 10th 2009 at 5:00PM }

Were it not for the plethora of PSP games hidden inside, we'd be wary of letting our children into a bus as colorful and suspicious as this one. SCEE has kicked off its "Summer of PSP" campaign by touring the UK with this gaudy, NAMBLA-approved vehicle. Here's the schedule:

11th and 12 July – Chessington World of Adventures, Chessington, Surrey
24th to 26th July – Camp Bestival, Lulworth Castle, Dorset
2nd August – Underage Festival, Victoria Park, London
3rd to 9th August – Chessington World of Adventures, Chessington, Surrey
10th to 16th August - Thorpe Park, Chertsey, Surrey

With a venue like "Underage Festival," we're even more suspicious of this bus. Surely, this is some kind of Dateline NBC trap?

Tags: bus, rainbows, scee

Reader Comments (Page 1 of 1)

eat my face @ Jul 10th 2009 5:08PM

ummmmm......
chris hansen where are you?

Heavytoka @ Jul 10th 2009 5:11PM

Hi, I'm Chris Hansen with Dateline, Please have a Seat lol

ArchiGamer [thephilosophyofgames.wordpress.com] @ Jul 10th 2009 6:07PM

I'm Chriiiiisss Haaannnsennnn.

Heavytoka @ Jul 10th 2009 5:08PM

"Sony uses colorful bus to lure kids into playing PSP" That sounds soo wrong lol

eat my face @ Jul 10th 2009 5:10PM

lemme help you
""Sony uses colorful bus to lure kids into playing with a Portable Sized Pen.....umm nevermind"" That sounds soo wrong lol

Mazrael @ Jul 10th 2009 5:53PM

Looks very popular too.. :P
At least kids are learning not to be lured into strange vehicle's no matter what they're offering

dahookerdance @ Jul 10th 2009 5:11PM

goatse...

Elliott @ Jul 10th 2009 6:29PM

Oh my... you're completely right. Lol!

Noammax @ Jul 10th 2009 5:18PM

I want that bus!!!!

gordo @ Jul 12th 2009 11:01PM

Would you like this bag of candy as well?

EI8HT @ Jul 10th 2009 5:13PM

Willy Wonka's cousin

Paul @ Jul 10th 2009 5:21PM

nambla approved!! haha

dpirtle22 @ Jul 10th 2009 5:26PM

Creeeeeeeeeeeeeeeeeeeeepy.....

Trep @ Jul 10th 2009 5:27PM

Is that pedobear I see?

Daisuke @ Jul 15th 2009 3:57AM

Glad I wasn't the only one who though, "Pedobear!" at first sight!

DeathroW @ Jul 10th 2009 5:49PM

Jack Trentton is lurking in there.

ArchiGamer [thephilosophyofgames.wordpress.com] @ Jul 10th 2009 6:04PM

I can only see what will happen.....

Chris Hansen!!!
*shots self*

Dehshizknight @ Jul 10th 2009 7:48PM

Lol, that's freaken hilarious. I will never understand those crazy Europeans...

Just kidding but still funny none-the-less. I know in the States, SCEA would get so much flak for whatever that thing is.

Neo Asuma @ Jul 10th 2009 8:17PM

Pedobus FTL.

"Who can take a sunrise
Sprinkle it with dew
Cover it in chocolate
And a miracle or two?

The Candyman
The Candyman can!"

Spoonfreude @ Jul 10th 2009 9:36PM

Reminds me of the Booktastic Bus that South Park's Chickenlover drove.

kacex @ Jul 10th 2009 9:45PM

Is Bestival like a Beast Festival? Do kids in UK like those Bestivals?

Copland @ Jul 10th 2009 10:55PM

They should fire the people at the sales strategy division.
This isn't going to do any good to the PSP...

Nate @ Jul 10th 2009 10:58PM

once again, sony shows its lack of advertising competence. we don't want big angry evil blobs throwing guns and brass knuckles at us. we don't want creepy blue buses with rainbows luring kids to go inside to play games.

Josh @ Jul 11th 2009 12:31AM

"...where you’ll be able to get some quality hands-on time with a selection of family PSP games, includingHarry Potter, Monster Hunter, Buzz! Brain of the UK and Petz."

Which one doesn't belong?

sizzling28boy @ Jul 11th 2009 3:39AM

rainbow??

Zim @ Jul 11th 2009 7:19AM

"Sony uses colorful bus to lure kids into playing PSP" That sounds soo wrong lol

All I can think of is

"michael jackson uses colorful bus to lure kids into playing with his PSP"

Maverick Saturn (Igor) @ Jul 11th 2009 7:48AM

I doubt the queen would approve, give her a go :D

Exemplar @ Jul 11th 2009 12:11PM

The comments so far say a lot about how the world has changed.

Poor kids. Gone are the simpler, perhaps more innocent days. Or maybe that's just nostalgia, fuckin' wit me.

Exemplar @ Jul 11th 2009 12:12PM

The comments so far say a lot about how the world has changed.

Poor kids. Gone are the simpler, perhaps more innocent days. Or maybe that's just nostalgia, f*ckin' wit me.

ximena79 @ Jul 11th 2009 10:17PM

lil kid: colorful bus....... must play psp must play psp

bronz @ Jul 11th 2009 11:44PM

wow....

TM @ Jul 12th 2009 12:35AM

pied piper

HDpurist @ Jul 12th 2009 2:00AM

That bus looks totally awesome...I would have totally got lured to the full...if I was a kid...

Dr Haisook @ Jul 12th 2009 2:08PM

I wouldn't let my kids go inside that Sony bus. I'm sure they'd inhale the "I'm-Sony-buy-me" gas and would never be cured.

TittieSprinkles @ Jul 12th 2009 6:31PM

normally i would crack a michael jackson joke but ..... well u know....

Dreamnuker @ Jul 13th 2009 1:52PM

n00b sc00l bus :)

SmoothC911 @ Jul 13th 2009 2:29PM

Poor Sony can't do anything right nowadays... even when they come up with a colorful bus to market some games & the PSP in general, they get referred to as pedophiles... I dunno, it just seems like an awful lot of PR Sony gets, no matter what (I know the article was in jest), it gets spun negatively.
I think this bus will succeed in getting some younger kids interested in the platform though; this reminds me of the Sweet Pickles bus from the commercials when I was a kid! LOL