VidZone to expand to new territories


With over a million videos downloaded, Europe's VidZone service has been an unprecedented success, something that even caught the service provider by surprise. "It was difficult to assess how well it would do," Louisa Jackson, director of marketing for VidZone, told GI.biz. "By both gaming and music industry standards it's been a phenomenal success."

The service has been rapidly expanding, grabbing exclusives before other television and online venues, such as MTV and Yahoo. Most recently, the service announced it will be debuting new videos from Placebo.

To expand upon its success, VidZone is planning to expand to other territories beyond Australia and a small handful of European countries. Jackson didn't reveal specifics, but did reiterate the company's support behind the platform. A free update in September will add many user-requested features like 16x9 support and improved search functionality.

Tags: music-videos, placebo, scee, vidzone

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