PS3 Slim 'Play Face' ads invade Shibuya Station
by Griffin McElroy 
{ Aug 26th 2009 at 2:00PM }
Sony's marketing gurus are pulling out all the stops to make sure people hear about their newly emaciated console -- in Japan, they're even making special efforts to totally creep people out as they do so. The "Play Face" campaign has expanded beyond the realm of bizarre television advertisements, and landed squarely on the walls of Tokyo's super-busy Shibuya station. Japanese tech blog AndriaSang captured the haunting sight, seen in the image above.
We briefly considered sending in our own countenance to the Play Face campaign's website, but we're not sure that our current look of complete and utter confusion would help sell any hardware.
[Image]
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Reader Comments (Page 1 of 1)
Paul @ Aug 26th 2009 2:12PM
so what's the deal here? are these people dropping a deuce while playing playstation?
Paul @ Aug 26th 2009 2:14PM
constipationstation....slim
SourceJR @ Aug 26th 2009 2:34PM
waits for the unnecessary Sony Ad Fail Joke and the the hoard of people to tell the idiot that this is japan and that these ads work over there.
calgaryalta @ Aug 26th 2009 2:40PM
They should have had a bunch of upskirt pictures and printed on the panties, the Playstation logo.
SourceJR @ Aug 26th 2009 4:33PM
that would also work. lol
kevin @ Aug 26th 2009 6:40PM
That would be brilliant in every way.
linebeginstoblur @ Aug 26th 2009 4:15PM
I'll speak again of the Playface campaign. It shows the intensity of the games offered by the system and the immersion you'll experience by playing. Maybe it wouldn't work for mainstream America, but personally, I love it. Very artistic.
Cheesus(Crust) @ Aug 26th 2009 5:13PM
OOOH, I think they are trying to say black people are SQUARE.
kevin @ Aug 26th 2009 6:39PM
There isn't really anything weird about this ad campaign, especially if you keep in mind that it's in Japan.
If anything the title of fail is more well deserved by Griffin McElroy. Sorry, bud.