SCEA deploys 'Director of Rumor Confirmation' in new marketing campaign

by Andrew Yoon { Aug 26th 2009 at 5:30PM }

Maybe Sony read our blog and saw our complaining. SCEA is working on a brand new marketing campaign to promote the $299 price of the redesigned slim PS3. Unlike previous ads from Sony, some which involved creepy robot babies crying, this campaign is meant to be humorous and less abstract.

The figurehead for the new ads will be Kevin Butler, Director of Rumor Confirmation. Most likely, Sony will play on its apparent inability to keep the PS3 Slim (and simultaneous price drop) a secret. Don't expect Sony to eat too much humble pie, though. The previously uncovered "It Only Does Everything" slogan will be the official tag line for the campaign.

For more pictures of the upcoming ad, visit IndustryGamers.

Tags: advertising, marketing, ps3, scea, sony

Reader Comments (Page 1 of 2)

Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Aug 26th 2009 5:34PM

lol...NICE

lee1whufc @ Aug 26th 2009 6:21PM

Konami with MGS4?

makes sense if you think of there in game ipod

Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Aug 26th 2009 10:58PM

what??

SolidSnakeX @ Oct 29th 2009 7:51PM

Omg this is so old new from Sony?..Doubtful they just don't care what is going on with the PSN Hey Sony where still waiting for --> In Game Music/Cross In Game Chat Universal Ban/Friends List You lazy bastards!.. Hey Eric Lempel the Director of Operations for Sony screw you with your damn Policies!.. We've been asking and pleading with you guys who are in charge on the PSN and all you've been providing us is SHITWARE! Corrupted Data from HOME with 1.30 What a joke!.. And The PSN update 3.30 piece of junk ..I swear Eric Lempel should find a freaking new job!..Hes the biggest Loser Of Them all! Uneducated loser who can't even think for himself so he decides to Fuck up the PlayStation Network and our Lives! Hell yes!...Eric do us all a favor quit your job and give it to someone who knows how to run the PSN! obviously don't know shit!!!

Longhorn Slim @ Aug 26th 2009 5:37PM

Normally i wouldnt do this but you have to see this
http://forums.n4g.com/Cross-game-chat-and-why-it39s-currently-MIA-m700070.aspx

this guy leaked the previous firmware and had legit details on the Slim, forgive me stiq

Ashkental @ Aug 26th 2009 5:50PM

Thanks a LOT for that...

I trust 100% on Super_Secret.... DAMN, do you know what company that is? Must be one of the huge ones... EA, Ubi, Square, Konami?

Longhorn Slim @ Aug 26th 2009 5:52PM

Its either Ubi or EA i think

Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ Aug 26th 2009 5:53PM

EA has games that support Custom Soundtracks tho.....hell more than a few games at that....

I blame Sony tho for not implementing stuff like that from launch...in-game XMB should have been there at launch too.....

Longhorn Slim @ Aug 26th 2009 6:00PM

yeah Sony is at fault but it really isnt fair to us for a company to be limiting the PSN

Nobledevil @ Aug 26th 2009 6:04PM

I'm guessing EA. They half-assed everything early on with the PS3 to the point where their launch version of Live was outright never released due to serious quality issues (and EA actually sent that version to be verified by Sony). Their Madden titles ran like pure crap until 2009 version, too.

Plus Super_Secret said it wasn't Activision, essentially leading us to think it was another publisher as big as them who could ruin the system by not supporting it.

Paul @ Aug 26th 2009 6:12PM

konami? capcom? EA? threatening legal action and to stop support of a system instead of fixing your problem sounds like an american thing to do. EA probably they were one of the only companies actually putting games out in the first year of the PS3

lee1whufc @ Aug 26th 2009 6:22PM

Konami with MGS4?

makes sense if you think of there in game ipod

Kazper @ Aug 26th 2009 6:32PM

So according to him it's EA. Doesn't really surprise me.

Woz @ Aug 26th 2009 6:36PM

Whatever company it is that falls in that 5% should just patch that game so it didn't look inferior with the custom soundtrack implantation. If they spent more time actually making it better and less time throwing out threats, this wouldn't be a problem.

No Kill Tayler @ Aug 26th 2009 6:59PM

Tell me if this sounds dumb or doesn't sound possible, but what if Sony made a app where you go into to do game-over chat. Like Ventrillo on PC? And run it over there servers.

karlwulfekote @ Aug 26th 2009 7:04PM

It's Bobby Kotick!!! Just my guess ;)

traceur_ryuk_shinigami @ Aug 26th 2009 7:28PM

Joystiq, make that link front page, please.

HeXeN {KevinConroyDefeatsBatman} @ Aug 26th 2009 7:57PM

For that company's sake I hope no one finds out or there will be hell on them.

Hashbrown Hunter (OneGiantCluster.blogspot.com) @ Aug 26th 2009 8:26PM

I have a feeling it was Activision. Remember when certified douchebag Bobby Kotick threatened to drop support for the PS3 entirely?

Well if you read that forum post Longhorn Slim posted up (great find btw!) the anonymous insider said something similar about the company dropping support for the console completely. That's what I'm guessing is going on here.

Just a guess.

traceur_ryuk_shinigami @ Aug 26th 2009 8:33PM

Hashbrown, he said it was EA.

Just go to the EA forums, lol.

Wiizer ($299) Having BC On Your Launch Console? (Priceless) @ Aug 26th 2009 8:50PM

Wow, Longhorn... That's amazing! Good job.

traceur_ryuk_shinigami @ Aug 26th 2009 8:52PM

@ Wiizer: Lol, not really. It's pretty much everywhere.

Wiizer ($299) Having BC On Your Launch Console? (Priceless) @ Aug 26th 2009 8:54PM

Just shut up... Why was that even necessary?

Longhorn Slim @ Aug 26th 2009 8:54PM

It is everywhere but I helped spread it if you read the forum I contribute a lot lol

traceur_ryuk_shinigami @ Aug 26th 2009 8:56PM

Hmm... I guess it wasn't necessary. Oh, well.

ninjap22 @ Aug 26th 2009 9:46PM

i see how it fits in this page...

Sony's director of rumors should comment on what Super_Secret said, and confirm that its true, cause if not we just started a 15th century style witch-hunt on EA.....

... and i was starting to like them (Dead Space and Mirrors Edge... great games)

Brandon @ Aug 26th 2009 9:53PM

I don't think its EA.. Sony seems to be doing fine with them now.. The EA home space and all of that stuff and not long ago they were EA did something on the PS Blog about Madden. They also said something about changing the EA home space..

Tim Parsons @ Aug 26th 2009 10:59PM

I personally have no use for Cross game chat, the msg system is annoyign enough at times. And In-game custom Music should Reminad Dev optional, I mean these companies are putting music in their games for a reason, you wanna listme to you own tunes do it old school like you did in the 16-bit era

I wouldnt mind automatically background downloading, the ability to download patches without having to sit and stare at the update screen(maybe download a patch for one game while playing another & having to load the game to do so is BS), PSN to e-mail messaging(hell even that POS Wii can send messages to email and receive them so WTF Sony!?)

Rocks @ Aug 26th 2009 11:06PM

i've been lolling at the ea forums all night...

Jacksons @ Aug 26th 2009 11:33PM

Oof, if it really is the doing of one company, I would stop buying their products on all platforms in a heartbeat.

PN04 @ Aug 28th 2009 10:56AM

So we're taking rumors and random forum posts as news again huh? seriously I could pop up one day with 30 or so "predictions" and get half them right would you praise ME as some sort of PSgod? Eff this guy, no one in their right mind admits they infringe on pattents, the fact that he says he doesnt work with firm ware suggests that even if he DID work somewhere in a sony building that he has no clue what the hell he's talking about.