Warner Bros. will swap your antiquated DVDs for Blu-ray Discs (for a price)
In the spirit of such programs as Cash for Guns and, more recently, Cash for Clunkers, Warner Bros. has begun its "DVD2BLU" program, offering owners of its films in the antiquated DVD (a.k.a. drink coaster) format to exchange them for their proper Blu-ray Disc equivalents for a charge of $7.95 to $9.95 per film. The program's site currently lists 50 titles, with a limit of 25 disc swaps per household.
You may recall that, earlier this year, Warner Bros. launched a similar program -- RED2BLU -- to let consumers exchange their HD-DVD copies of the studio's films for Blu-ray Disc versions. That's still going, and currently offers a catalog of 125 flicks to choose from with an "upgrade fee" of $4.95 per title. Yes, Warner Bros. really released (at least) 125 movies on HD-DVD. And no, we don't know what it was thinking.
[Via Blu-ray.com]
You may recall that, earlier this year, Warner Bros. launched a similar program -- RED2BLU -- to let consumers exchange their HD-DVD copies of the studio's films for Blu-ray Disc versions. That's still going, and currently offers a catalog of 125 flicks to choose from with an "upgrade fee" of $4.95 per title. Yes, Warner Bros. really released (at least) 125 movies on HD-DVD. And no, we don't know what it was thinking.
[Via Blu-ray.com]










Reader Comments (Page 1 of 1)
LokeSTL @ Nov 17th 2009 2:54PM
Why would someone go through the process of trading these titles in when they can just as easily keep the DVD and buy the Blu-ray for the $10 on Amazon with free shipping. There is no incentive at all there. Make it $5, and they've got a deal.
The1stMJC @ Nov 17th 2009 3:41PM
It is funny I got most of those on Blu Ray for prices close to that on Amazon already.
scott @ Nov 17th 2009 3:20PM
all blu rays on there are not 10 dollars. you lie.... and how are you getting free shipping if it's not over 25$.?
Peter @ Nov 17th 2009 3:32PM
Um, anyone having trouble logging in to a store not in their region.
Kinsey @ Nov 17th 2009 3:33PM
It's still not available in Canada? :(
And How about VHS2BLU. I actually still have some of those movies in the ancient tape format.
Omega_King @ Nov 17th 2009 3:48PM
i wouldnt worry about that at amazon.com they are $10 to buy anyway except if you buy em from amazon you can keep your dvd versions.
Jenkins @ Nov 17th 2009 4:46PM
That made me laugh.
They could probably resell these DVD's. No one is going to buy the VHS tapes.
Though, funnily enough, one of the titles on that list (A History of Violence) was the last major VHS release in America...
Omega_King @ Nov 17th 2009 3:48PM
hey scott LokeSTL is right!
im shocked too
look at bettle juice
http://www.amazon.com/s/ref=nb_ss?url=search-alias%3Ddvd&field-keywords=beetle+juice
see its $10 i mean pritty much all of those titles are $10 on blue ray just with their "deal" your losing a dvd version of them.
so its better to just buy from amzon, and dear god you might want to spend an extra 15 is it and get freeshipping, now when you ship the dvds i think you have to pay for that out of your own pocket too so thats 10 bucks in shipping!
so $44 and you dont even get to keep the dvds where you can spend 30 on amazon and keep the dvds.
Loke is right
Troy Powers (PSN: TroyPowers) @ Nov 17th 2009 3:54PM
But..but...blu-ray isn't the future! HD streaming is the future!!!
lol...sorry, I couldn't help myself.
Sly697 @ Nov 17th 2009 5:11PM
I disagree...although it is convenient there is nothing tangible, i enjoy having the case and pamphlet, and correct me if I'm wrong but there aren't any extras when u buy download-able movies. Another thing is internet connection, if you don't have fast internet, or someone else is using it at the same time, either the quality is going to be downgraded or it will take forever to download the movie......for me Blue ray is deff the way to go
Troy Powers (PSN: TroyPowers) @ Nov 17th 2009 5:56PM
Sly...I was kidding.
S. Tiger @ Nov 17th 2009 6:09PM
I guess no one's noticed that Blu-ray players also play DVDs.
sn1per @ Nov 17th 2009 6:57PM
Bluray players don't magically add all the missing resolution to old DVDs.Even on the best upconverting players, I can tell a difference between DVD and Bluray on my home TV.
MrXile @ Nov 17th 2009 6:53PM
I wish the movie companies would do something like this in the UK.
I would love to exchange a whole heap of my dvd collection (currently at 700+) into shiny Bluray's to burden my already big collection (90+).
Deaddy @ Nov 18th 2009 12:09AM
Not available in Canada? Lame!
Dracard @ Nov 18th 2009 6:34PM
"Yes, Warner Bros. really released (at least) 125 movies on HD-DVD. And no, we don't know what it was thinking."
At one point HD-DVD was outselling Blu-Ray 2 to 1. Some suit probably saw this and said "Hey, let's put our movies in this format!"
Then the PS3 came out...