it-only-does-everything posts (Subscribe to this feed)

SCEA ad campaign continues with Ratchet & Clank (with bonus montage!)

by Andrew Yoon { Oct 23rd 2009 at 6:30PM }

We do not tire of SCEA's new ad campaign for the PS3, "It Only Does Everything." SCEA is rolling out two more for TV use, one specifically for the upcoming Ratchet & Clank Future: A Crack in Time, and another that highlights a variety of PS3 games in an exciting montage featuring Uncharted 2, Killzone 2, Gran Turismo 5, Assassin's Creed 2 and more. Kevin Butler's convincing performance as a 80s guitarist has us asking just one question: can he be our friend?

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Uncharted 2's cinematic properties parodied in PS3 commercial

by Griffin McElroy { Oct 3rd 2009 at 5:30PM }

It's really difficult for us to write clever observations about any installments in Sony's "It Only Does Everything" ad campaign. For instance, the recent commercial for Uncharted 2 (posted after the jump) is already really funny -- trying to get a few cheap lulz at its expense would be a Herculean comedic task.

Regardless, we'll give it the ol' college try: Man, that guy's girlfriend sure is confused, isn't she? She thinks it's a movie! What a silly misconception. Oh, look, she's got popcorn! Man, don't you hate it when you eat popcorn and a piece of shell gets stuck in the back of your throat? That's the worst, isn't it? You're all like "Hacccckkkkk! Caahllllkkk!" And it just won't come out!

Yeah, we're done here.

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Latest PS3 ad promotes LittleBigPlanet and extramarital affairs

by Andrew Yoon { Sep 10th 2009 at 6:15PM }

We have to admit: Sony has a real winner with its "It Only Does Everything" campaign. The latest addition to the series promotes the PS3 as a family machine by focusing on Blu-ray movie playback and LittleBigPlanet. Once again, "Kevin Butler" delivers some real laughs by being totally creepy -- just not in that baby-cries-black-oil kind of way.

North American PS3 Slim ad campaign 'Does Everything'

by Griffin McElroy { Aug 27th 2009 at 11:30AM }

While definitely not as unsettling as the Japanese "Play Face" advertising campaign, or as costly as the £82 million European marketing push, the recently revealed PS3 Slim ad campaign for North America possesses something unique for the world of video game promotion -- actual humor. PlayStation.Blog revealed the first two television spots for the western hemisphere's "It Only Does Everything" campaign. The first, featuring a startling Jonah Hill lookalike, is posted above. The second is embedded after the jump.

We'd like to extend a big round of applause to Sony's marketing team. Congrats guys! You've finally managed to market Sony's gaming hardware in a manner that makes a freaking lick of sense.

Gallery: PlayStation 3 Slim

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PlayStation Home gets animated t-shirts, Killzone space tomorrow

by Andrew Yoon { Aug 26th 2009 at 1:00PM }

PlayStation Home denizens will be able to open up their PSN wallets and go on a shopping spree tomorrow. The PlayStation.Blog is promising over 100 items will be up for grabs, like animated t-shirts, glow sticks and a brand new Killzone "Visari Throne Room." The virtual apartment will come equipped with 70 items, so you interior design freaks can go crazy.

While we admittedly don't frequent Home on a regular basis, we are glad to see that SCEA has designed a catchy promo to end their videos with. The redesigned PS3 logo and the slogan "It Only Does Everything" is a great statement that really makes clear the PS3's ability to play more than games. Now if only SCEA would bother going on a marketing campaign like its European counterpart ...