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Watch out, Madden consumer, 'cause Peter Moore is coming -- and he's gonna digitize you. In a speech at the Morgan Stanley Technology Conference yesterday, the EA Sports prez said, "I think we need to move much quicker, in particular with Madden, through a digital world ... you're going to see more announcements there how we digitize our Madden consumer." He was likely referring to the currently "burning" business model that revolves around disc-based media, a topic Moore has remained outspoken about for some time now.

In his eyes, rather than focusing on moving more units which each year's release, EA Sports should instead be looking at "How do I get an extra $4 or $5 dollars?" from the already existing 6 million person-strong install base. He insisted that, in line with the company's "Project Ten Dollar" aspirations, digital content keeps gamers from trading in their titles. "It keeps the disc in the drive longer, it stalls trading the game in, it allows me to be able to take further advantage of that consumer over a longer period of time." We'd like to remind you that Moore was speaking to a group of financial analysts, so when he talked about being able to "further take advantage" of you, he meant it in the nicest way possible. Promise.

He finished up by promising that future EA Sports titles will have new business models that allow for a customer to trade in their annualized sports games while simultaneously granting EA the ability to earn money from that customer -- a "best of both worlds" take on the transition from retail to digital, if you will. We'll see what happens in the not-too-distant future, as Moore also promised "We're [EA] certainly going to do a lot of that this year."

Over the weekend, EA Sports announced a new community influencers program that it's calling "Game Changers" -- the idea is that the publisher will choose big EA sports fans who use their online community know-how "to improve the experience and overall growth of the EA SPORTS Community." Presumably, you have to yell "EA Sports" whenever you say it, which would be why the name is in all caps. The chosen few will get early access to EA games, as well as represent the community while giving feedback on future releases.

They've picked nine guys (no girls) so far, all of whom are active in the various EA communities and forums. They've also posted a video of the program's kickoff, and while we were totally going to make fun of it for sounding like a cliched sports team ("It's the dream of a lifetime, we just go out there to do our best" and so on), that Anton B dude actually gets a little choked up at the end after being honored with Game Changer of the Month. So all right, Anton, we get it. This Game Changers thing may not mean too much to the rest of us (just like the Xbox Ambassador program, it's just a way for the company to connect directly with their community), but everybody's got to have their thing, and this is yours. Rock on for that.

Another year, another Madden cover announcement. But wait, this year has a twist! EA and Doritos have teamed up with a unique promotion, allowing fans to vote on who they want to grace the cover of this year's annual gridiron update. The three candidates for this year's cover include Vikings' defensive end Jared Allen, Saints quarterback Drew Brees, and Colts wide receiver Reggie Wayne.

It may be tempting to choose your favorite athlete out of the bunch, but we urge you to play it smart. Instead, think about this as a strategic opportunity to inflict the Madden Curse on your most hated team! Best of all, you can vote every day to inflict as much negative karma as possible.

In addition to being able to decide who lands the cover of Madden 11, the Doritos-sponsored promotion also offers entry into a contest. Most notably, the weekly grand prize is a trip for two to see the NFL Draft in New York City this April. Considering you don't have to buy a single bag of Doritos to participate, this promo seems like a must for any NFL fan.

Commentary in sports video games has come a long way. It's a little known but relatively true fact that for the first few years, the only commentary in any game was John Madden saying "Boom! He's on his back!" (This was especially confusing in luge-centric titles.)

Phonetic Arts is promising to push the limit even further with its newly-announced PA Commentator, which it claims will greatly improve the fluidity and diversity in sports game commentary by combining existing words to form new lines that pertain to the onscreen play. The tech's officially being launched at Microsoft's GameFest Feb. 10 and 11, so hopefully we'll get to hear it in action soon.

If the "Madden Curse" is the unflapping revenge exacted by the fowl spirit of the Great Turducken, its devoured body unceremoniously carved up by the bare hands of John Madden on national television those many years ago (seriously, go wikipedia that joint), then the annual "Madden NFL Super Bowl Simulation" is just ... plain math.

In the latest case of crunching the numbers, Madden 10 has predicted the New Orleans Saints to be winners of this Sunday's Super Bowl XLIV over the Indianapolis Colts. It was a real nail biter, EA recalls: "with minutes left in the game the duo of Joseph Addai and Peyton Manning put the Colts back on top with a go-ahead touchdown pass. With the game hanging in the balance, Drew Brees hits David Thomas for an 11-yard touchdown and the game winning score." The final: 35-31.

But more intriguing than the projected outcome of a mere sporting event is EA Sports' coveted simulation formula, which has become scary good. Not only did it correctly predict the winners of the conference championship games a few Sundays ago within a three-point margin of error, according to EA Sports, the formula accurately played out last year's Super Bowl down to the final score and individual player stats, which begs the question: What can't it predict?

We'd like to put a request in to EA to simulate next week's retail showdown: BioShock 2 vs. Dante's Inferno. Place your bets now!