Yakuza 3 is quite a success in Japan. In fact, Sega is reporting that the game has sold over 500,000 copies in the region since its February debut. It's the second PS3 title to reach the 500k milestone, following the success of Metal Gear Solid 4.

With a sexy custom PS3 bundle and solid first week sales of 380,000 copies, Yakuza 3 was poised to easily surpass the half a million mark. Now, Sega just needs to worry about real Yakuza showing up at its offices and collecting a debt for using their image and likeness. Yikes, where's Kiryu Kazuma when you need him?

According to early data uncovered by the Japanese site, Drill-No Blog, Yakuza 3 has sold 380,000 units in its first week -- the second-best launch for a PS3 game in that country. If the numbers are accurate, Yakuza 3 (Ry? ga Gotoku 3 in Japan) will only have been bested by Konami's 2008 powerhouse, Metal Gear Solid 4: Guns of the Patriots, which sold around 465,000 units in its first week. Unfortunately, according to a comment Sega made to VG247, Western gamers may never get a chance to continue the adventures of Kiryu Kazuma as the publisher has no plans to bring the game to North America at this time.

[Via N4G]

Ryu Ga Gotoku 3 (Yakuza 3) may lack an exclamation point in its title -- unlike predecessor Ryu Ga Gotoku Kenzan! -- but that doesn't mean the excitement over it is any less. In fact, Sega made sure that Yakuza 3's February 26 launch would go off with a bang (figuratively, not literally! No gangster shootings here) with signing sessions and free swag give-aways.

IGN was in Japan to capture the festivities, snapping pictures of the crowd and checking out the signing sessions with Producer Toshihiro Nagoshi. Surprisingly, Toshihiro went around to three different retail stores in the Tokyo area for launch day signing events. That's some love for the hardcore gamer right there. Some stores were raffling off prizes such as post cards, clear files and limited edition Yakuza t-shirts. Check out IGN for more pics.

Looks like Sega is following Criterion's footsteps with its upcoming Yakuza 3. Siliconera reports that Sega is planning eight weeks of free post-release DLC for the game. 29 downloads will be added, ranging from special missions to new items. Supposedly the DLC will work much like Burnout Paradise's free content: simply boot up the game and new content will be added automatically -- no need to visit the PlayStation Store at all!

Sega of America has not announced a US release for Yakuza 3. We're sure that if Sega does decide to localize the game, this additional content will also be available to non-Japanese players.

Japan's next big game is coming out exclusively for PS3. Yakuza 3 launches in the territory next week and to get people psyched, Sega has released a demo on the PlayStation Network.

The importance of the Yakuza series is, for the most part, lost to non-Japanese gamers. The first two PS2 games didn't exactly garner much fanfare when localized versions were released in the US. The series has always been uniquely Japanese, from its setting to its story to the gameplay. Although it may be Japan's interpretation of the Grand Theft Auto series, playing the demo reveals how antiquated the series still is. While Western developers have refined gameplay and storytelling, Yakuza 3 feels decidedly dated.

For example, the visuals are inconsistent, repeating a technique Japanese developers loved employing during the PS2 era. The cutscenes look fantastic, with detailed character models, animations and voice acting. Switching to gameplay immediately reveals a significantly watered down look that's missing all the details featured in the non-interactive sequences. The disparity between playable and non-playable visuals is rather immense. Scrolling through lines of text instead of hearing more of the (very solid) voice acting reinforces the feeling that corners were cut to finish the game.

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Sega is promoting the upcoming Yakuza 3 (Ryu ga Gotoku 3 in Japan) with tie-ins to various businesses, in which real-life businesses offer Yakuza-themed goods, and digital versions of those same operations appear in the game. The latest company to promote the RPG/brawler is Tanning Studio Sole, a chain of tanning salons.

From February 13 to March 15, Sole stores will offer Yakuza 3-themed prepaid cards, and will display Yakuza 3 posters in-store. In turn, Sole billboards will add authenticity to the game's environment (while providing money to Sega).

We're guessing that this promotion came about when producer Toshihiro Nagoshi discovered that he had pumped so much money into Sole that he now owns it. Okay, we know the Nagoshi tan joke is obvious, but seriously, the man is flame-broiled. You can't ignore a "coincidence" like that.

[Via IGN; screen via Inside-Games]

Beating up people with the most unlikely objects, collecting debt and cutting off pinkies are all rather taxing elements of any young, struggling gangster's life. As one can imagine, these guys don't have much time for anything else, but they need to keep their strength up. So how do they do that? What do they eat? Sega suggests they eat instant noodles; but not just any noodles ... Yakuza 3-branded noodles.

It's been a long standing tradition for these tattooed ruffians to eat the incredibly easy-to-make, readily available, MSG-laden snack. And starting on March 2, you too can spice up your own soup bowls with some Yakuza 3 ramen. That is, if you happen to live in Japan and have ¥231 ($2.50) to spare.

[Via Kotaku]

The new PlayStation 3 bundle, accompanying the release of Yakuza 3 in Japan, comes with two silver dragons etched into the system's white exterior. We don't know how the effect appears in person, but judging by the images that Siliconera extorted and laundered from Sony, it looks quite sexy.

The bundle, which comes with a 80GB PS3, retails for ¥45,980 ($495), an approximate savings of ¥2,000 ($21.50). Sega only plans to make 10,000 of these units available, so importers had better act fast and ruthlessly. We contacted Sega about a possible North American release of the console, but a company spokesperson confirmed it's "only slated for release in Japan." Considering Yakuza 3 hasn't even been announced for North America, we can see how such a bundle might not make it stateside.*

*Fun fact: Yakuza 2 took 21 months to localize.

A brand new PS3 bundle will go on sale in Japan, featuring the upcoming PS3-exclusive Yakuza 3. Available in late February, the bundle will include the game and a specially designed Ceramic White console (pictured, above). Only 10,000 units of this bundle will be made, so expect it to sell out quickly in Japan. Will any find their way on eBay? Perhaps.

[Thanks, diare331]

Yakuza 3 is getting the specialty bundle treatment, much like the last Yakuza game that came out in Japan, Ryugagotoku Kenzan!. While that previous title paired up with the Satin Silver machine earlier this year, Yakuza 3 is making a duet with an 80GB Ceramic White console. Only 10,000 units of this bundle will be produced. The bundle goes on sale in Japan for ¥45,980 ($493) on February 26 alongside the game's official release.

Yakuza 3 is one of the most anticipated games in Japan right now. Looking at the trailer, we can see why. This is one of the most authentic recreations of Japanese urban life we've seen so far -- akin to GTAIV's recreation of NYC. The Yakuza series has been known for its quirky gameplay, and the amount of sidequests and mini-games featured in this PS3 exclusive title is staggering. Hopefully, it won't take Sega too long to bring this title to the US. (Let's not forget that Yakuza 2 has taken nearly two years to localize.)

Famitsu (translation via IGN) has unveiled in its latest issue details regarding the battle system of Yakuza 3. One of the major improvements is seamless transitions into fights. Another note-worthy addition is the foes you encounter may decide to run away from you (and vice versa, if you are chicken) -- you now have to option to engage in a "chase battle" to pursuit the enemy. This "chase battle" involves keeping your enemy in sight with your mini map and avoiding any obstacles that may appear in your path.

A "tag tournament mode" was also shown in the gaming magazine's pages. Your character enters a fighting arena where you must team up with a partner (whether this is a CPU partner or something else isn't clear) to unleash some co-op attacks on your enemies.

The last iteration of the Yakuza franchise on the PS3 sold fairly well over in Japan. Unfortunately, it hasn't received a stateside release (yet) -- here's to hoping Sega will bring both Yakuza games over to the Western market.